blogging

SEO Tips for 2013: Author Rank, Co-occurrence and More

SEO Tips for 2013

2012 has been a volatile year for the search engine optimization industry. Google released a number of algorithm updates, including the Exact Match Domain (EMD) update, 13 Panda updates, changes to actual search results pages, unnatural link warnings through Google Webmaster Tools, the Knowledge Graph, and the list goes on. If the past is any […]

Why your bad research is killing your SEO

Why-Bad-Research-Is-Killing-your-SEO

All marketing rises and falls on your ability to recognize your audience and speak directly to them. Yet all too many advertising campaigns fail to do one or both of these things, and it’s really easy to miss the mark with SEO if you don’t do your homework about your customer demographics before you start […]

3 Reasons To Get Your In-House Experts Blogging Right Now

3 Reasons to Get Your In-House Experts Blogging Right Now

At SEO.com, our Holy Grail of content marketing is to get our clients to actually start blogging. See, it’s our clients who are the true experts on their industry, and the content they write themselves is often the most relevant and likely to attract readers, who then convert to customers. But our clients are very […]

5 Things Bloggers Can Learn From Kanye West

5 Things Bloggers Can Learn From Kanye West

He’s been ridiculed, laughed at and shunned by bloggers, talk-show hosts and fellow pop stars for his outrageous behavior. He’s an emotionally out of control, passionate lyrical genius, and he is a poster child for how not to act, at certain times. And somehow, Kanye West remains one of the most interesting, influential, talked about, […]

Create Your Own Damn News

Create Your Own Damn News

“Do you guys have e-mail addresses?” asked an attendee of the Salt Lake Chamber’s, “What to know about Online Marketing,” event, last Thursday. How could 4 internet professionals forget to put their e-mail addresses on the slide show presentation about Online Marketing? The truth is that this moment in itself is an indication of how […]

14 Tips to Get the Most Out of Blogging

Blogging is a great way to increase traffic to a website and help you rank better in the search engines.  When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it.  I get a lot of questions like “What can I write […]