You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be? Well, there are millions of sites on the Internet and your competitors are working … Read more

I’m going to outline current beliefs on how brands effect SEO, and how to improve your brand in a way that will effect your rankings. Keep in mind this is a new and emerging aspect of SEO. Most of this is theoretical and based of off general statements from Google and SEO … Read more

Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing … Read more

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?” Is social media stardom … Read more

Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing … Read more