branding

Phygital Marketing: Where the Physical and Digital Worlds Converge

Phygital Marketing - Where the Physical and Digital Worlds Converge

The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential. When the physical world taps into the digital world, the “phygital mashups” that are created can really hit your audience in […]

Back to Basics: Common Misconceptions About Online Marketing

You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be? Well, there are millions of sites on the Internet and your competitors are working to rank higher […]

Why Big Brands Influence SEO and How Small Brands Can Benefit

I’m going to outline current beliefs on how brands affect SEO, and how to improve your brand in a way that will effect your rankings. Keep in mind this is a new and emerging aspect of SEO. Most of this is theoretical and based of off general statements from Google and SEO experts. But before […]

7 Rules of Social Media and Creating Trust Around Your Brand, via Peter Shankman

Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing him to town. […]

So Your Industry Is Boring – Don’t Let That Keep You Out of Social Media

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?” Is social media stardom reserved only for […]

Creating a Consistent Offline to Online Branding Experience

Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing piece that drove […]

Brand Your Competitors Into Irrelevance

We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point to you, engagement in social media, and so forth. We can get your site some […]