Competitive Analysis

Online vs. Industry Competitors: How To Evaluate Them

Online vs. Industry Competitors How To Evaluate Them

One of the most common questions that come up at the beginning of an SEO campaign, when we outline to a client which keywords have been selected and which competitors have been assessed in approaching that selection is: These aren’t my competitors. This website doesn’t even sell the exact same product/service as us. Why were these chosen […]

Dirty Lies and Strategic Keyword Research

Since becoming addicted to online marketing, I have found a large amount of information that is either out of date, irrelevant, incorrect, or communicated in about the worst way imaginable. It seems to be especially easy to find bad advice about strategic keyword selection and optimization. This post will look at three myths related to […]

33 Ways to Measure Your Online Competition

Brand new websites with huge ambitions often go after the big fish keyword when, in reality, they are sitting in a rusty, row boat with a wooden stick for a fishing pole. Sure it’s possible to reach your goal with your elementary resources, nonexistent tools and skewed understanding of how to catch that big fish, […]

Tools for Competitive Intelligence Session – PubCon 2010

A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal. Matt Siltala Things to identify about the competition: Hubs. Check PRWeb search, Digg, or article site search to see what’s being said about your competition, what they’re doing, and even which keywords […]

If Internet Marketing Was a Football Team: Position-by-Position Breakdown

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach – Analytics and […]

Re-Enter: The Competitive Analysis!

When I was in middle-school, comic books were AWESOME.  Looking back, I notice now that in nearly every comic book, eventually there was the villain that could take everybody’s powers and use them as his or her own.  The uncanny X-Men battled the aptly-named Mimic; the Avengers and the Fantastic Four both took a shot […]