Content marketing

5 Step Guide To Set Up Your Content Marketing Strategy in 2013

5 Step Guide To Set up Your Content Marketing Strategy in 2013

The online marketing world is undergoing a pretty big shift, one that was initiated a few years ago but kicked into high gear in 2012. It’s a content revolution that marketers and writers like me are simultaneously thrilled and scared about. We’re in the middle of a content marketing renaissance (if I can call it […]

The Ten Commandments Of Pinterest

The Ten Commandments of Pinterest

Pinterest is escalating. If it isn’t part of your business’ internet marketing strategy, you could be falling behind. Don’t believe me? Here are some interesting statistics that make the case for Pinterest being a valuable asset for your internet marketing strategy: How about brand awareness? Pinterest users have increased 145% since January 2012[1] attracting a […]

How To Make Authorship Part Of Your Content Marketing Strategy

How To Make Authorship Part Of Your Content Marketing Strategy

Search marketing is a rapidly evolving industry – it’s exciting. This rapid evolution has helped us recognize the benefit of being agile in response to change. We’ve seen the landscape change frequently and drastically over the past year which has caused many search marketers and businesses to reevaluate their current online marketing strategies, implement new […]

How To Boost Your Traffic With Pinnable Images

How To Boost Your Traffic With Pinnable Images

Pinterest is a great way to drive an insane amount of traffic to your website, but the key is making images on your website “pin-worthy”. While there’s no shame in pinning your own images, the real cherry on the top will be having your visitors pin the images onto their own boards. Before you add […]

SEO Tips for 2013: Author Rank, Co-occurrence and More

SEO Tips for 2013

2012 has been a volatile year for the search engine optimization industry. Google released a number of algorithm updates, including the Exact Match Domain (EMD) update, 13 Panda updates, changes to actual search results pages, unnatural link warnings through Google Webmaster Tools, the Knowledge Graph, and the list goes on. If the past is any […]

Quality Guest Blogging: Red Flags that Can Kill Your SEO Efforts

QUALITY GUEST BLOGGING Red Flags that Can Kill Your SEO Efforts

High-quality content is involved in generating so many of the signals that tell search engines your site is worth paying attention to. And even ugly competitor’s sites might outperform yours if they publish readable, sought-after content and you aren’t taking editorial control of what gets published on your blog. Accepting guest blog content has its […]

3 Reasons To Get Your In-House Experts Blogging Right Now

3 Reasons to Get Your In-House Experts Blogging Right Now

At SEO.com, our Holy Grail of content marketing is to get our clients to actually start blogging. See, it’s our clients who are the true experts on their industry, and the content they write themselves is often the most relevant and likely to attract readers, who then convert to customers. But our clients are very […]