Search Engine Optimization SEO & Internet Marketing Company
The online marketing world is undergoing a pretty big shift, one that was initiated a few years ago but kicked into high gear in 2012. It’s a content revolution that marketers and writers like me are simultaneously thrilled and scared about. We’re in the middle of a content marketing renaissance (if I can call it [...]
Pinterest is escalating. If it isn’t part of your business’ internet marketing strategy, you could be falling behind. Don’t believe me? Here are some interesting statistics that make the case for Pinterest being a valuable asset for your internet marketing strategy: How about brand awareness? Pinterest users have increased 145% since January 2012[1] attracting a [...]
Facebook is rolling out a new single-column design for users in New Zealand, almost one year after launching the timeline layout for personal and business profiles. According to blogger Mari Smith, the new profile design incorporates a number of additional change, including the ability to organize specific sections of the profile and a redesigned “About” [...]
As Google continues to enhance the functionality of Google+, their newest feature gives profiles and pages a way to curate content around a particular topic or interest. Google+ Communities are here, and the company says they are a “gathering place for your passions.” According to Google’s official Communities page, Google Plus Communities offer: A place [...]
Search marketing is a rapidly evolving industry – it’s exciting. This rapid evolution has helped us recognize the benefit of being agile in response to change. We’ve seen the landscape change frequently and drastically over the past year which has caused many search marketers and businesses to reevaluate their current online marketing strategies, implement new [...]
Pinterest is a great way to drive an insane amount of traffic to your website, but the key is making images on your website “pin-worthy”. While there’s no shame in pinning your own images, the real cherry on the top will be having your visitors pin the images onto their own boards. Before you add [...]
2012 has been a volatile year for the search engine optimization industry. Google released a number of algorithm updates, including the Exact Match Domain (EMD) update, 13 Panda updates, changes to actual search results pages, unnatural link warnings through Google Webmaster Tools, the Knowledge Graph, and the list goes on. If the past is any [...]
High-quality content is involved in generating so many of the signals that tell search engines your site is worth paying attention to. And even ugly competitor’s sites might outperform yours if they publish readable, sought-after content and you aren’t taking editorial control of what gets published on your blog. Accepting guest blog content has its [...]
At SEO.com, our Holy Grail of content marketing is to get our clients to actually start blogging. See, it’s our clients who are the true experts on their industry, and the content they write themselves is often the most relevant and likely to attract readers, who then convert to customers. But our clients are very [...]
Who was it that said the only true sin was to be boring? I think they were right, but there’s an awful lot of ways to be uninteresting. And when it comes to writing, a whole lot of lesser sins contribute to such cardinal boredom. And no matter what your website looks like—no matter how [...]
