Site Search In Google Analytics: This Report Is MONEY!

Site Search In Google Analytics This Report Is MONEY

The data I get using Site Search in Google Analytics makes this one of my favorite reports to look at and digest on a regular basis. Why? Because this data shows you exactly what your visitors are looking for when they come to your website. Knowing what your visitors are looking for can help you […]

Create Your Own Damn News

Create Your Own Damn News

“Do you guys have e-mail addresses?” asked an attendee of the Salt Lake Chamber’s, “What to know about Online Marketing,” event, last Thursday. How could 4 internet professionals forget to put their e-mail addresses on the slide show presentation about Online Marketing? The truth is that this moment in itself is an indication of how […]

5 Content Marketing Strategy Fundamentals

5 Content Marketing Strategy Fundamentals

Every  SEO campaign can be  broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today. 1. Have a […]

7 Rules of Social Media and Creating Trust Around Your Brand, via Peter Shankman

Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing him to town. […]

SEO.com Predicts Top 9 SEO Strategies for 2011

A growing list of new technologies and trends will join some old standbys to influence search engine rankings and generate more qualified leads and sales. SALT LAKE CITY — The start of 2011 didn’t ring in shiny new strategies that will shock the online marketing world. However, specific tactics that emerged in 2010 will have […]

Content Marketing Optimization Session with Lee Odden – PubCon 2010

If content can be searched, it can be optimized. What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s). Use tools to create personas of data Demographic info from Quantcast, Compete Keyword info from SEMRush, Google Engagement info from PostRank Social network info from Flowtown, Rapleaf Create an […]

How to Design a Content Generation Strategy

Remember in grade school, when your teacher asked you to begin writing for two minutes; without stopping, and then forced you to pass this masterpiece over to a friend for editing? It was embarrassing and challenging as a young child to try something new and become an author in 2 minutes or less. Yeah, I […]