content writing

Write for People AND for Robots: How to Craft Content that Works for Your Customers and for Google

If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as a useful reminder of the important role that fresh and unique content plays in establishing a strong online presence. The difficulty that many would-be content creators run into is […]

Your Viral Content Stinks (and How You Can Fix it)

Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great. Here are a list of the things I’ve seen make a […]