3 Conversion Busters You Can Easily Fix Today
I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads. While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit … Read more
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Interactions – The Hidden Force of Conversion
If Internet buzz is to be believed, lots of marketers are getting excited about this Conversion Optimization stuff. If you’ve been reading about conversion optimization and are thinking about trying your hand at optimizing your company’s website, let me give you one tip that will save a lot of head-scratching and staring … Read more
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Statistically Insignificant Slice of Wisdom From Conversion Conference
My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes. … Read more
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Website Conversion Best Practices … and When to Ignore Them, Part 1
As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.
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Will Social Media Replace The Search Engines?
I was reading a post this morning on the Single Grain blog about how social media will replace the search engines. Here is what I have to say about this post and social media and SEO strategies in general. To start off, I don’t believe that social media portals will ever replace … Read more
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Convert More Leads With a Cleaner Website
A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about. As you … Read more
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Lower Your Website Bounce Rate in 2010
A lot of people have made a New Year’s resolution to lose weight in 2010. For website owners, you might have made a similar commitment to lose some undesired thing: your high bounce rate. To make this type of resolution come true, first you need to understand what causes a visitor to … Read more
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Google Caffeine – What You Need To Know!
As an SEO, I know that my industry is constantly changing and evolving. That is one of the reasons why I truly love marketing through the search engines. One upcoming change will be the release of what has been code-named “Google Caffeine,” which can be beta-tested here. It will be a new, … Read more
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