Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close … Read more

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: … Read more

Eliminate everything on your website that doesn’t contribute to the primary objective. Every website has one major objective. It could be a purchase, download, contact form submission, or any number of actions. It also has several other less important but necessary objectives; actions that only indirectly result in a sale. A successful website is … Read more

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach … Read more

I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads. While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit … Read more

In his recent post “A Turning Point in the Field of SEO”, Adam Audette talked about creating the best user experience, and applying SEO to that experience. In my mind, part of giving the user the best experience is to help them to find what they are looking for. Many sites show … Read more

Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing … Read more

My head is still spinning from the awesomeness proffered at the inaugural Conversion Conference held last week in San Jose, Calif. Not only could I not share every bit of value (believe me, I tried – to the tune of 160+ tweets), I’m still distilling new insights from my scattered notes.   … Read more

As a conversion optimizer, I cringe at the phrase “best practice.” Best practices may be quite reliable when it comes to personal etiquette, getting dressed, driving a car, or skydiving, but in my line of work, you gotta be careful about putting too much stock in them.

With SEO.com’s new website, marketers now can utilize search engine optimization, social media marketing, pay-per-click advertising, conversion optimization, and search-optimized Web design to reach millions of online shoppers SALT LAKE CITY – Businesses will invest $23.6 billion in search marketing this year, according to AdvertisingAge. With 14 billion online searches each month … Read more