Lesson #1 – The best way to learn about writing is to actually do it. If you want to write a killer blog post, then you have to start by writing some blog posts that probably aren’t that killer—at least, not in the way you would like. The Muse is very elusive. She won’t come [...]
copywriting
7 Pitfalls that Will Devastate Your Website Conversion Rate
October 7, 2010 by Leave a Comment
Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: 1. Your Website [...]
7 Steps to Writing Good SEO Website Copy that Humans Will Read
October 1, 2010 by Leave a Comment
Today, there are really two purposes of website content: *To communicate with search engines *To communicate with website visitors The problem is, search engines and site visitors speak different languages. And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but visitors will bounce [...]
