copywriting

7 Pitfalls that Will Devastate Your Website Conversion Rate

Video thumbnail for youtube video 7 Pitfalls that Will Devastate Your Website Conversion Rate - SEO.com

Is there any more common, sad experience than a business owner or marketing executive rolling out a new website with great expectations only to see its performance fall flat? If you find yourself in this leaky boat, here are some possible reasons your website is missing the mark with your target audience: 1. Your Website […]

7 Steps to Writing Good SEO Website Copy that Humans Will Read

Today, there are really two purposes of website content: *To communicate with search engines *To communicate with website visitors The problem is, search engines and site visitors speak different languages. And that right there is the paradox. If you write it solely for the search engines, you may get better rankings but visitors will bounce […]