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MozCon Day 3 Recap – A New Form of Conversion Rate Optimization by Joanna Lord

MozCon Day 3 Recap - A New Form of CRO by Joanna Lord

Rethinking CRO Entirely – Joanna Lord – @joannalord On the final day of Mozcon 2012 the great presentations continued.  Joanna Lord from SEOMoz shared some great insights about how CRO is changing and how we need to adapt as marketers.  Here are some of my notes from her presentation: Testing can take a lot of […]

Your Website and the Butt-Brush Effect

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance […]

Split Testing – Knowing is Half the Battle, Part 4

This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here: Part 1: Traffic considerations Part 2: Choosing meaningful tests Part 3: Executing your test Can you measure […]

Split Testing – Knowing is Half the Battle, Part 3

This is part three in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed earlier parts in the series, you can read them here: Part 1: Traffic considerations Part 2: Choosing meaningful tests Once you have enough traffic to the page […]

Split Testing – Knowing is Half the Battle, Part 2

This is part two in a series of four posts on understanding the realities and challenges of split testing to improve your website’s conversion rate. If you missed part one of the series, you can read it here. Once you’ve determined that your site gets enough traffic to support a reasonably short testing cycle (if […]

Split Testing – Knowing is Half the Battle, Part 1

I get energized when clients and my SEO colleagues catch the vision of split testing changes to a website. The potential for conversion rate increases is huge, and it’s also great fun! It’s not all rainbows and fluffy bunnies, however. There are challenges that can sabotage otherwise promising split testing efforts. Awareness of these challenges […]