Google Adwords

Online Advertising Gets Easier With Google AdWords Express

Google Adwords Express

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to […]

How to Use Google Adwords Keyword Tool for SEO

While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to the keyword tool […]

Google Announces Mobile AdWords Management Now Available to Everyone

Video thumbnail for youtube video Google Announces Mobile AdWords Management Now Available to Everyone - SEO.com

Last Friday afternoon, Google announced that its AdWords for mobile is now fully available. This is big news for those individuals and agencies managing PPC accounts. This brand new mobile interface is only available on Android, iPhone, and Palm Pre devices. For Blackberry users, I guess we will just have to wait. For some reason […]

3 Ways to Increase Sales in Google Adwords

The competition in PPC advertising is increasing daily.  With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis. In addition to these account best practices and other […]

Trouble with Google Search Partners Metrics

Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers. Google Search Partners Statistics For the most part, this new information is more informative […]