Online Advertising Gets Easier With Google AdWords Express
by Robyn Storms, July 26, 2011
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently … Read more
5 Features I Wish the Google Adwords Keyword Tool Had
by Kevin W. Phelps, April 19, 2011
The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea … Read more
How to Use Google Adwords Keyword Tool for SEO
by Kevin W. Phelps, March 2, 2011
While the Adwords tool is meant for PPC, it’s also a vital tool when performing keyword research for SEO. Google Adwords identifies the number of searches for specific words or key phrases. However, many people leave with false information because there are several different filters with different numbers. If you go to … Read more
Using Adwords is Like Dating Google
by Neil Sorenson, May 13, 2010
Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way. Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent … Read more
Google Announces Mobile AdWords Management Now Available to Everyone
by Greg Shuey, May 3, 2010
Last Friday afternoon, Google announced that its AdWords for mobile is now fully available. This is big news for those individuals and agencies managing PPC accounts. This brand new mobile interface is only available on Android, iPhone, and Palm Pre devices. For Blackberry users, I guess we will just have to wait. … Read more
3 Ways to Increase Sales in Google Adwords
by Brock Hadley, January 19, 2009
The competition in PPC advertising is increasing daily. With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis. In addition to these account best … Read more
Trouble with Google Search Partners Metrics
by Brock Hadley, December 22, 2008
Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers. Google Search Partners Statistics For the most part, this new information … Read more
