google algorithm

SEO Tips for 2013: Author Rank, Co-occurrence and More

SEO Tips for 2013

2012 has been a volatile year for the search engine optimization industry. Google released a number of algorithm updates, including the Exact Match Domain (EMD) update, 13 Panda updates, changes to actual search results pages, unnatural link warnings through Google Webmaster Tools, the Knowledge Graph, and the list goes on. If the past is any […]

Google’s Panda Branching Out To Include Additional Languages

panda-cartoon

It started with a release in the U.S. in February, followed by an international release to English language users in April. Today Google announced that the “Panda” update is launching internationally in all languages, with the exception of Chinese, Japanese, and Korean, where they are still testing improvements. When Panda launched it affected almost 12% […]

New Update Means Businesses Must Tweak Google Places

When I search for something local, such as dog care for my awesome cocker spaniel, I hop on Google Maps to see what is close to me. In 2009,there were 27.5 million small businesses in the United States, according to Office of Advocacy estimates. As I was conversing yesterday on Twitter about all things SEO, […]

4 No-Nonsense, Panda-Friendly Link-Building Tips

Allow me to take a little of the hassle, monotony, and time commitment out of creating quality, long-lasting, third-party links that will pass the “Panda” test and will deliver long-lasting results. Building high-value links is a constant, every-day challenge for search engine optimization companies and professionals. Building links that aren’t contrived and self-promoting in appearance […]

Content Farm Update Conspiracy?

Yesterday, Google launched the “farmer update,” an update to clean up spammy content farms from the SERPs. Content farms such as eHow, eZine, Mahalo are effected drastically in their rankings. Now let’s connect some dots! About.com is a content farm. About.com is not effected by farmer update (Not confirmed, just what I am seeing). About.com […]

Changing Landscape in Google’s SERPs May Indicate a Shift in Relevancy

During Pubcon last November, Matt Cutts asked in his keynote how many SEOs where focusing on the snippet found in the search results and doing Click-Through-Rate optimization. Not too many people raised their hand. Matt grinned and said something to the effect that CTR optimization might be worth looking at. Fact: Google’s search results are […]

Evidence Google is Ignoring the Title Tag

Video thumbnail for youtube video Evidence Google is Ignoring the Title Tag - SEO.com

_____ UPDATE _____ So it has been shown to me by my personal mentor, D-Patt, that Matt Cutts discusses this in a video a little while back. The last 30 Seconds of the video speaks to me (obviously), and I would assume to many, since I showed my examples to a number of people who […]

The Matter of Page Rank

Countless times, prospective clients have approached our company asking us to help them increase their Google Page Rank; Not their monthly visitors, search traffic, rankings, leads, or conversion rate, but their Page Rank. There have been countless other times where prospective clients have turned away from our company because although our clients search engine rankings […]