google analytics

Site Search In Google Analytics: This Report Is MONEY!

Site Search In Google Analytics This Report Is MONEY

The data I get using Site Search in Google Analytics makes this one of my favorite reports to look at and digest on a regular basis. Why? Because this data shows you exactly what your visitors are looking for when they come to your website. Knowing what your visitors are looking for can help you […]

Tracking Both Online & Offline Marketing Efforts Through Call Tracking And Web Analytics

Tracking Both Online & Offline Marketing Efforts Through Call Tracking & Web Analytics

Being able to track the success of any marketing campaign, whether online or offline, is crucial to the growth of your business. Tracking every marketing campaign, will help you to determine which marketing channels produce a return on investment and which which will destroy your marketing funds in a hurry. This post will walk you […]

Using Google Analytics for Conversion Optimization Webinar Recap

Using Google Analytics for Conversion Optimization Webinar Recap

Thanks to everyone that attended the Google analytics webinar last week! It was filled with some great questions and discussion. Specifically, we talked about actionable ways to use Google Analytics to measure and improve conversion rates. I stuck to the topic of analytics, and didn’t talk about any of the usual CRO (Conversion Rate Optimization) topics, […]

2 New Google Analytics Reports for SEO

Multi-Channel Funnels in Google Analytics

I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely. The GA team has been busy rolling out fancy new reports and features all summer, and two of them in […]

Building Tracking URLs for Google Analytics

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review. Don’t Blindly Trust your Data Too often, webmasters and even Internet marketers […]

Your Website Visitors Are Talking to You

Continuously improving your Web presence to increase ROI should be the goal, right? OK, but how do you get your potential customers to talk to you so you know what to improve? If you are willing to dig into a little data, you can find out how people interact with your site and where the […]