The SEO industry exists largely because search engines don’t see websites like humans. If they did, we would probably be finding new employment as web designers or conversion experts. Nevertheless, until this happens (and I’m betting my career on the fact that it won’t) it is one of our main jobs to view a website [...]
Online Advertising Gets Easier With Google AdWords Express
July 26, 2011 by 4 Comments
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to [...]
Google Places Page Update Means You Need Google Native Reviews
July 22, 2011 by Leave a Comment
Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are gone (well, suppressed [...]
Update Your Google Product Search Feed by September
July 12, 2011 by
Notable Feed Specification and Policy Changes to Google Product Search Changes are coming to Google Product Search. According to the announcement on the Google Merchant Blog, new feed specifications and policies will go into effect starting Sept. 22, 2011. Merchants who fail to comply will find their products missing from Google Product Search. The changes [...]
Google +1 Your Website to Make it Standout
June 1, 2011 by 10 Comments
It‘s official. Today, Google launches the +1 button for websites. This is potentially a big game changer for SEO firms as it may change the way Google ranks websites. According to Google, the button will allow website visitors to give a “+1” rating to content they find useful. This rating system will allow website visitors [...]
New Update Means Businesses Must Tweak Google Places
May 20, 2011 by Leave a Comment
When I search for something local, such as dog care for my awesome cocker spaniel, I hop on Google Maps to see what is close to me. In 2009,there were 27.5 million small businesses in the United States, according to Office of Advocacy estimates. As I was conversing yesterday on Twitter about all things SEO, [...]
New: How to Track Page Load Speed in Google Analytics
May 6, 2011 by Leave a Comment
[Update 12/5/2011] Thanks to Roy (see comments) for reminding me to follow up with this post – as of two weeks ago, the Site Speed report is available by default in the new (v5) version of Google Analytics. No code snippets or special settings are necessary to view the report – just log in and [...]
The History of Search [infographic]
April 26, 2011 by 33 Comments
From the beginning man has constantly been searching for something, whether it was cavemen searching for food and shelter, philosophers searching for the answer to the ultimate question of life, the universe, and everything (The answer is 42 by the way) or teenagers searching for their friends and favorite music. Searching has always been part [...]
5 Features I Wish the Google Adwords Keyword Tool Had
April 19, 2011 by Leave a Comment
The Google Adwords Keyword Tool is a great resource for not only Pay Per Click, but also SEO. If you are doing any sort of keyword research, you need to start with this tool, but make sure you know how to use it. With this tool, you can get a good idea of the search [...]
5 Site Optimization Blunders that Will Kill Your Rankings
April 18, 2011 by Leave a Comment
As I have worked with numerous websites throughout my career as a professional SEO, I have seen many different problems which have caused websites to not be able to rank well in the search engines. The following problems are the five biggest mistakes that I have seen made over and over again. Blocking the Search [...]
