I review several websites every week, analyzing them from the perspective of usability and overall ability to converting traffic to customers/leads. While a fair amount of businesses out there are getting their act together where online user experience is concerned, I’m constantly amazed by the huge amount of low-hanging conversion optimization fruit … Read more

It is no secret that links are one of the largest keys to achieving a high ranking in the search engines. There is certainly a lot more involved in ranking well in the search engines than just getting links, but links are the largest single factor. There is a lot of debate … Read more