Keyword research is not just for determining what you would like your website to rank for. Keyword mapping decides which URL shows up in the search results for certain keywords. Once upon a time, individuals read newspapers. If you wanted the latest sports news, you picked up the paper and found the sports page. What [...]
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How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable
January 13, 2011 by Leave a Comment
Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to [...]
5 PPC Management Blunders That Will Burn Your Cash
July 19, 2010 by Leave a Comment
A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.
My Keyword Density Has Popped Me To You
May 22, 2009 by Leave a Comment
“My density has popped me to you.” How true that is. This misspoken statement by George McFly in may have had more meaning than he ever knew. But the question is how much influence does keyword density really have in the search results that are “popped” to you? I think we can all agree that [...]
Using Long Tail Keyword Phrases Will Help Improve Your Site Rankings in the Search Engine Results Page
May 21, 2009 by Leave a Comment
I know my title is long and ridiculous, but it does help emphasize what long tail is all about. “Long tail” keywords are a string of three or more words that make up a phrase. The concept of long tail is pretty simple: Tap into the large amounts of search traffic using longer keyword phrases. Like [...]
Say What? Keyword Density, Frequency, Prominence, & Proximity?
May 18, 2009 by Leave a Comment
On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about. This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is [...]
Misspelled Keywords – Good Luck with That!
March 17, 2009 by Leave a Comment
Ranking well for a popular keyword phrase is getting harder and harder these days. But did you know that about 10 million times a day someone misspells a keyword in their search? Normally to those poor saps I would say, “Hey, good luck with that!” But the truth is, more and more online companies are [...]
Keyword Stuffing
February 19, 2009 by 13 Comments
Because keywords are such an important part of the substance of your website content, they require extra special attention. You could even say that keyword usage is a “rite of passage” skill that takes time to acquire. For example, if your site sells church chairs, or knives, you might think that the word “knives” would [...]
7 Ways to Use Keyword Analytics to Your Advantage
February 21, 2008 by Leave a Comment
You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for both organic and [...]
