“My density has popped me to you.” How true that is. This misspoken statement by George McFly in may have had more meaning than he ever knew. But the question is how much influence does keyword density really have in the search results that are “popped” to you? I think we can … Read more

I know my title is long and ridiculous, but it does help emphasize what long tail is all about. “Long tail” keywords are a string of three or more words that make up a phrase. The concept of long tail is pretty simple: Tap into the large amounts of search traffic using longer … Read more

On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about. This sounds like a no brainer, huh? Just a simple tweak here and there, and … Read more

Ranking well for a popular keyword phrase is getting harder and harder these days. But did you know that about 10 million times a day someone misspells a keyword in their search? Normally to those poor saps I would say, “Hey, good luck with that!” But the truth is, more and more … Read more

Because keywords are such an important part of the substance of your website content, they require extra special attention. You could even say that keyword usage is a “rite of passage” skill that takes time to acquire. For example, if your site sells church chairs, or knives, you might think that the … Read more

You should be paying very close attention to which keywords are driving traffic to your site. If someone at your company isn’t digging into your keyword referral reports in your analytics tool, you are leaving money on the table. Here’s a list of seven ways to effectively leverage your keyword analytics (for … Read more