Small Business and Marketing [Infographic]
by iGoByDoc, January 17, 2012
What’s your small business SEO strategy? If you’re like the many small business owners, you may be wondering how you can leverage the power of social media and online marketing to get ahead. In fact, only about 27 percent of small businesses have a current SEO plan, and when you combine that … Read more
Facebook 101: Schools Offer Social Media Classes to the Next Generation of Marketers
by SEO.com, December 15, 2011
The views some high school and college students have of social media may be changing as they break this month for the holidays. Before Davis High School junior Breanna Barton took Jeff McCauley’s new social media marketing class, Facebook and YouTube were merely means for wasting time. Now Barton sees things a … Read more
Is your Marketing Searchcentric? It Needs to Be
by David Malmborg, September 27, 2011
My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it the … Read more
5 Reasons why Hiring an SEO Firm is better than an In-House Team
by Kevin W. Phelps, May 10, 2011
So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out … Read more
Use ‘Twinkie Diet’ Example to Make Your Marketing Messages Stick
by Dan Bischoff, November 10, 2010
Did you hear about the professor who lost 27 pounds eating Twinkies? It’s a prime example of how to create your own message that will resonate with the public, and how to better leverage your search marketing campaigns. Here’s the basic rundown if you haven’t seen it: Mark Haub, a professor of … Read more
Quit Screwing Around, Punch Your Website Visitors in the Face
by Dan Bischoff, September 20, 2010
4 commonsense ways to sell more stuff on your website When people come to your site, they are looking for one thing, and one thing only. For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it. Sure, they might want top rankings to get more traffic, … Read more
Creating a Consistent Offline to Online Branding Experience
by Nathan Blair, May 18, 2010
Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing … Read more
SEO Grows Up, Now More Than Just Links and Tags
by Nathan Blair, January 27, 2010
Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to … Read more
FREE Internet Marketing Magazines
by Brock Hadley, February 6, 2009
For those of you who just can’t get enough Internet marketing news, there are a number of industry magazines that you can subscribe to for FREE. These Search Engine marketing magazines can help you keep up on industry news and generate new ideas for your business and your web site. Reading about … Read more
Recession-Proof Marketing Tips
by Dave Bascom, April 26, 2008
Many economists think we are already n the middle of a recession, or we’re quickly heading into one. I’m no economist, but it’s obvious that things are definitely tightening up. Gas prices are sky high. The housing crisis and credit crunch have people worried. Many companies are cutting back on their marketing … Read more
