Marketing

How To Boost Your Traffic With Pinnable Images

How To Boost Your Traffic With Pinnable Images

Pinterest is a great way to drive an insane amount of traffic to your website, but the key is making images on your website “pin-worthy”. While there’s no shame in pinning your own images, the real cherry on the top will be having your visitors pin the images onto their own boards. Before you add […]

Phygital Marketing: Where the Physical and Digital Worlds Converge

Phygital Marketing - Where the Physical and Digital Worlds Converge

The digital landscape has transformed the way people communicate, share information and receive their advertising. Digital marketing can be integrated into all traditional methods of advertising and PR, making it an engagement marketing essential. When the physical world taps into the digital world, the “phygital mashups” that are created can really hit your audience in […]

Small Business and Marketing [Infographic]

What’s your small business SEO strategy? If you’re like the many small business owners, you may be wondering how you can leverage the power of social media and online marketing to get ahead. In fact, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure […]

Facebook 101: Schools Offer Social Media Classes to the Next Generation of Marketers

Search engine optimization

The views some high school and college students have of social media may be changing as they break this month for the holidays. Before Davis High School junior Breanna Barton took Jeff McCauley’s new social media marketing class, Facebook and YouTube were merely means for wasting time. Now Barton sees things a little differently. “There’s […]

5 Reasons why Hiring an SEO Firm is better than an In-House Team

So, your business has seen the value of search engine optimization and needs to get on the SEO bandwagon to increase your Internet sales. For those traditional marketing professionals that aren’t familiar with SEO, I’ve compiled five valid reasons why hiring an experienced, reputable SEO firm is generally better than building out your own in-house […]

Use 'Twinkie Diet' Example to Make Your Marketing Messages Stick

Did you hear about the professor who lost 27 pounds eating Twinkies? It’s a prime example of how to create your own message that will resonate with the public, and how to better leverage your search marketing campaigns. Here’s the basic rundown if you haven’t seen it: Mark Haub, a professor of human nutrition at […]

Quit Screwing Around, Punch Your Website Visitors in the Face

4 commonsense ways to sell more stuff on your website When people come to your site, they are looking for one thing, and one thing only. For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it. Sure, they might want top rankings to get more traffic, sales, or to […]

Creating a Consistent Offline to Online Branding Experience

Many companies choose to complement their search marketing campaign with traditional offline methods. For those who use direct mail, radio, TV, or magazines to drive website traffic, care must be taken to ensure the transition from offline to online be as seamless as possible. If you have ever received a distinct marketing piece that drove […]

SEO Grows Up, Now More Than Just Links and Tags

Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some […]