matt cutts

Changing Landscape in Google’s SERPs May Indicate a Shift in Relevancy

During Pubcon last November, Matt Cutts asked in his keynote how many SEOs where focusing on the snippet found in the search results and doing Click-Through-Rate optimization. Not too many people raised their hand. Matt grinned and said something to the effect that CTR optimization might be worth looking at. Fact: Google’s search results are […]

Is It Time To Give Google Buzz Another Look?

Here at SEO.com headquarters, we live in a world of Twitter users. It is not uncommon to see at least 90% of the employees with Tweetdeck up on their second monitors following what is happening in the twittersphere. Recently, Robert Scoble posed the question, “Should we give Google Buzz another look?” Last week at SMX […]

Matt Cutts Does Domain Roundtable

Matt Cutts made an appearance today at the Domain Roundtable conference. Matt started things off with a few introductory comments, then spent most of the time answering questions from the audience and from questions that people sent in ahead of time. Here are the highlights of what he discussed: The primary litmus test for whether […]