microsoft-yahoo merger

7 PPC Advantages to the Yahoo/Bing Merger

It’s been a little more than a year since the Yahoo/Bing merger was announced, and a couple months ago, Yahoo began testing Bing search results. A lot of talk has been made about how this will influence organic search, but what about paid search? This deal could be an instant boom for those doing PPC. [...]

Yahoo Will Begin Testing Bing Powered Results This Month

Yahoo recently sent out an email to their advertisers that discusses some of the organic Yahoo to Bing transition topics. The email goes over some of the basic questions about the transition and gives some pointers, but it adds some appreciated insight into the launch of the Bing search results in the Yahoo engine and [...]

Hashing Out the Pros and Cons of the Microsoft-Yahoo Merger

There was big news Wednesday morning that sent ripples throughout the SEO world. If you haven’t heard yet, on July 29, the Associated Press reported that Microsoft Corp and Yahoo Inc. finally merged. Now, there are a lot of details and some obstacles facing this Microsoft-Yahoo deal. But if and/or when it happens, will it [...]

Emily Duffy
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