Ted Ulle Information architecture is often ignored or just set on default. If there’s anything in search that IS rocket science, it’s information architecture and building a taxonomy that’s actually useful for people. A lot of glorified hover menus are like hosting a dinner party, then letting people raid the fridge. Hovers mean visitors cannot [...]
navigational seo
Information Architecture with Ted Ulle – PubCon 2010
Filed Under: Blog Tagged With: information, navigation, navigational seo, pubcon 2010, site architecture
Optimizing for Navigational Searches
People search for many different reasons. These myriad reasons can be broken down into a few wide segments, informational, transactional, and navigational searches. There are millions of searches when people simply need information, but often even informational searches are just the early stages of the purchasing process. It is important to understand the different ways [...]
Filed Under: SEO Tips Tagged With: navigational seo, Search Engine Optimization, seo
