On-Page Optimization

The State of SEO: The Experts Weigh In- Part II

The State of SEO The Experts Weigh In- Part 2

What do you think when you hear the acronym, “SEO”? Do you think something like “rank higher in Google”? Or maybe you’re one of those industry people who thinks, “inbound marketing strategy.” I am fully aware that there are still people out there who have no clue what SEO means, as I constantly have to […]

Duplicate Content – How Many Homepages Do You Have?

Many site owners don’t quite understand when we tell them we found at least 6 versions of their homepage.  And to be fair, it’s kind of unfortunate that search engines aren’t smart enough to consolidate obvious examples of duplicated homepages. Here are the most common occurrences of duplicate homepages: Example.com Example.com/index.php (or .html) Example.com/default.aspx Example.com/home.php […]

What is Bing Webmaster Tools? [Video FAQ Series]

[jwplayer mediaid="22058"] Bing Webmasters Tools are a set of tools made available to a site’s webmaster by Bing, allowing you to see how Bing sees your website. Bing Webmaster Tools provides you access to the following data: How often Bing has crawled your site Problems Bing found while crawling your site such as Malware found […]

What is Original Content? [Video FAQ Series]

[jwplayer mediaid="22067"] Google loves original content.  Original content is something that you wrote that you did not pull from any other source.  There are a number of places where good content can be added to a site.  Some options include: Blog posts Reviews Content on site Text on pages of site What kinds of content […]

How to Build a Website with SEO in Mind

To make sure your site is built for the search engines, be sure to balance these elements in your Web design. URL Structure: Don’t bother using page IDs for your URLs. Changing your URLs to a worded structure will not only help with SEO, but it will also help your users know what the page […]

4 Reasons Why the 301 is a Must

Debate Follow-up: The Necessity of the 301 Thank you to everyone that participated in my debate. It’s always fun to have people discuss some of the basics. For those who missed the first post, here is the debate: Are 301 redirects of the non-www version of the site needed, or still considered best practice? If […]

5 Easy Ways to Confirm an Ad Agency Really Knows SEO

The Truth The truth of the matter is that most ad agencies only added SEO as a service because they were forced to by their demanding clientele. Most traditional agencies are not equipped with the tools and experience to successfully implement a good SEO campaign. Digital marketing, whether it be SEO, PPC, CRO or Social […]

18 Simple SEO Items Commonly Missed in Web Development

One of the things we constantly have to do as SEO experts is give recommendations to companies on how they need to change their site so that they can be better optimized. The sad thing is that a lot of the things we recommend should have been done during the Web development phase the first […]

CSS of the Future: How CSS3 can Optimize Design

The design blogosphere has been buzzing about the improvements level 3 of Cascading Style Sheets will bring. Although still a ways off from official recommendation status by the W3C, some browsers are already supporting pending features. I want to highlight a few of the CSS3 features I’m excited about that will not only add flexibility […]