Online reputation

How SEO Avoids Website Prosopagnosia and Makes Your Site Memorable

Prosopagnosia. What the heck is that? This is what I found myself asking while listening to a recent Radiolab podcast. Turns out it refers to “facial blindness”—as in you are unable to remember and recognize any one’s face. Every time seeing someone is as if it were the first. How odd would it be to […]

After Cancellation Notice, Offshore SEO Company Threatens Negative Reputation Management Campaign

A company received a smear campaign threat from its outsourced SEO firm because the firm knows Google’s algorithm improperly ranks negative results, which Google claims helps to show an impartial view of the Web. Reference this e-mail and tell me if you’d rather hire offshore to save a few dollars or go with a reputable […]

4 Ways Any Business Can Benefit From Social Media

Social media is all the rage right now. You see it in blog posts everywhere. You see Twitter feeds on news shows. In the last month my mother and several uncles joined Facebook! Simply put, social media is all over the place. But is it useful for the average business? While not all businesses will […]

SEO 2.0 – SEOs are Marketers Too!

From the conception of SEO to now, the whole goal and purpose of SEO was to get your website to rank #1 in the search engines for your “trophy keywords.” Over the years people have found many different ways, both ethical and not-so ethical, to increase their search engine rankings; but the times of traditional […]

Internet Reputation Management

Reputation management can be quite expensive and time consuming–especially if you’re not clear on what your objectives are. Some companies just want negative comments and sites to drop out of the top 20 Google search results. Some companies want to monitor all of the conversations taking place in the World Wide Web (er, I mean […]