Paco Underhill

Your Website and the Butt-Brush Effect

Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance [...]

Emily Duffy
SEO.com has helped our company increase site traffic and significantly improve keyword rankings. We've enjoyed working with their team and have loved the positive results.
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