Should You Do SEO and PPC Together? [Video FAQ Series]
by Suzanne Sanchez, December 21, 2011
Online Advertising Gets Easier With Google AdWords Express
by Robyn Storms, July 26, 2011
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently … Read more
If Internet Marketing Was a Football Team: Position-by-Position Breakdown
by Dan Bischoff, September 2, 2010
College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach … Read more
5 PPC Management Blunders That Will Burn Your Cash
by Todd Julien, July 19, 2010
A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.
Using Adwords is Like Dating Google
by Neil Sorenson, May 13, 2010
Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way. Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent … Read more
SEO.com Unveils New Website and Expanded Services
by Dan Bischoff, April 20, 2010
With SEO.com’s new website, marketers now can utilize search engine optimization, social media marketing, pay-per-click advertising, conversion optimization, and search-optimized Web design to reach millions of online shoppers SALT LAKE CITY – Businesses will invest $23.6 billion in search marketing this year, according to AdvertisingAge. With 14 billion online searches each month … Read more
3 Ways to Increase Sales in Google Adwords
by Brock Hadley, January 19, 2009
The competition in PPC advertising is increasing daily. With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis. In addition to these account best … Read more
Trouble with Google Search Partners Metrics
by Brock Hadley, December 22, 2008
Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers. Google Search Partners Statistics For the most part, this new information … Read more
Search Marketing Tops $12 Billion in 2007
by Dave Bascom, March 18, 2008
According to the SEMPO report released yesterday, search marketing spending ended up being even higher than expected last year. Good news for people like us in the SEM space. Most of the money is going to paid search (87%) with organic SEO picking up about 10%. Some of the key findings from … Read more
