PPC

Should You Do SEO and PPC Together? [Video FAQ Series]

[jwplayer mediaid="22051"] SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You should, […]

Online Advertising Gets Easier With Google AdWords Express

Google Adwords Express

Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to […]

If Internet Marketing Was a Football Team: Position-by-Position Breakdown

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach – Analytics and […]

SEO.com Unveils New Website and Expanded Services

With SEO.com’s new website, marketers now can utilize search engine optimization, social media marketing, pay-per-click advertising, conversion optimization, and search-optimized Web design to reach millions of online shoppers SALT LAKE CITY – Businesses will invest $23.6 billion in search marketing this year, according to AdvertisingAge. With 14 billion online searches each month and social media […]

3 Ways to Increase Sales in Google Adwords

The competition in PPC advertising is increasing daily.  With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis. In addition to these account best practices and other […]

Trouble with Google Search Partners Metrics

Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers. Google Search Partners Statistics For the most part, this new information is more informative […]