[jwplayer mediaid="22051"] SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You should, [...]
PPC
Online Advertising Gets Easier With Google AdWords Express
July 26, 2011 by 4 Comments
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to [...]
5 PPC Management Blunders That Will Burn Your Cash
July 19, 2010 by Leave a Comment
A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.
Using Adwords is Like Dating Google
May 13, 2010 by Leave a Comment
Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way. Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can [...]
Trouble with Google Search Partners Metrics
December 22, 2008 by Leave a Comment
Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers. Google Search Partners Statistics For the most part, this new information is more informative [...]
Search Marketing Tops $12 Billion in 2007
March 18, 2008 by Leave a Comment
According to the SEMPO report released yesterday, search marketing spending ended up being even higher than expected last year. Good news for people like us in the SEM space. Most of the money is going to paid search (87%) with organic SEO picking up about 10%. Some of the key findings from the report: The [...]
