[jwplayer mediaid="22051"] SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You should, [...]
Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently using AdWords to [...]
A fool and his money are soon parted. This old time Idiom has never been truer especially when it comes to poor PPC management.
Being in a relationship can be tough. If you use Google Adwords it might feel like you’re dating Adwords, and not in a good way. Imagine dating a person who remembers all your faults, who places a lot of weight on the first impression and then equally as much weight to every subsequent experience. That can [...]
Back in October, Google Adwords separated the metrics for traffic from Google and their Search Partners. We all had our assumptions about how our campaigns were performing in the Search Network, but this updated allowed us to see the actual numbers. Google Search Partners Statistics For the most part, this new information is more informative [...]
According to the SEMPO report released yesterday, search marketing spending ended up being even higher than expected last year. Good news for people like us in the SEM space. Most of the money is going to paid search (87%) with organic SEO picking up about 10%. Some of the key findings from the report: The [...]