pubcon 2010

Content Marketing Optimization Session with Lee Odden – PubCon 2010

If content can be searched, it can be optimized. What are your customers’ content preferences? How do they discover? Consume? Share? Create a profile of your audience(s). Use tools to create personas of data Demographic info from Quantcast, Compete Keyword info from SEMRush, Google Engagement info from PostRank Social network info from Flowtown, Rapleaf Create an […]

Tools for Competitive Intelligence Session – PubCon 2010

A quick recap of content from a competitive analysis session of PubCon 2010 with Matt Siltala, Michael Streko, Michael Gray, and Andy Beal. Matt Siltala Things to identify about the competition: Hubs. Check PRWeb search, Digg, or article site search to see what’s being said about your competition, what they’re doing, and even which keywords […]

Information Architecture with Ted Ulle – PubCon 2010

Ted Ulle Information architecture is often ignored or just set on default. If there’s anything in search that IS rocket science, it’s information architecture and building a taxonomy that’s actually useful for people. A lot of glorified hover menus are like hosting a dinner party, then letting people raid the fridge. Hovers mean visitors cannot […]

The Future of Search – Tim Mayer Keynote at PubCon 2010

Tim Mayer is the former head of search product and business at Yahoo. The Future of Search Traditional Search – You enter a query and get back a result. Predictive Search – Search engines are able to connect your check-in history, personal profiles, and that of your friends to make recommendations for other plausible actions […]