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Highlights From Pubcon 2010 Social Media Keynote Panel

Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I’ll summarize the overall topics of discussion. Here are the highlights: Is Social Media A Fad? (Gotta start somewhere) No. Getting Internal Buy-in On Social Media You […]

Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010

Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo! Ethan Giffin, CEO & Founder, Groove Commerce Khalid Saleh Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates. Process of CRO Plan […]

Day 1: Online Reputation Management Session – PubCon 2010

Moderator: Krisa Neher Speakers: Andy Beal, CEO, Trackur Rhea Drysdale, Co-founder and COO, Outspoken Media Tony Wright, CEO/Founder, WrightIMC Todd Friesen, Director of SEO, Performics Todd Friesen Reputation management is about control. Being able to control what is seen. Contrast search results for “Eliot Spitzer” with “Under Armour.” In one case, “Eliot Spitzer” has negative […]

David Pogue Keynote – PubCon 2010

David Pogue is the tech columnist for the New York Times and a very sharp-looking individual, who incidentally spoke through a bout of laryngitis this morning. Highlights from David Pogue’s Keynote called: Disruptive Online Tech David highlighted “mega trends” in tech disruption. Mobile Apps All of today’s tech interest centers around app phones, which are […]