Changing Landscape in Google’s SERPs May Indicate a Shift in Relevancy
by David Malmborg, February 22, 2011
During Pubcon last November, Matt Cutts asked in his keynote how many SEOs where focusing on the snippet found in the search results and doing Click-Through-Rate optimization. Not too many people raised their hand. Matt grinned and said something to the effect that CTR optimization might be worth looking at. Fact: Google’s … Read more
Highlights From Pubcon 2010 Social Media Keynote Panel
by Scott Cowley, November 10, 2010
Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I’ll summarize the overall topics of discussion. Here are the highlights: Is Social Media A Fad? (Gotta start somewhere) No. Getting Internal Buy-in On … Read more
Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010
by Scott Cowley, November 9, 2010
Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo! Ethan Giffin, CEO & Founder, Groove Commerce Khalid Saleh Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates. Process … Read more
Build a Successful Web Site – Quit Thinking in Minimums
by Brock Hadley, December 1, 2008
Some people love to do the least amount of work possible to get a job done. They find great pleasure in finding shortcuts and discovering what the minimum requirements are to still complete a task. Sometimes finding shortcuts and doing as little as possible is OK, but not when it comes to … Read more
What about Squidoo?
by Dustin Williams, November 24, 2008
I had the opportunity to attend PubCon in Las Vegas and I am glad I did. I learned some cool things about SEO and various aspects of search marketing. While I was attending several of the sessions, I heard different social networks mentioned as places that were good for marketing on the … Read more
PubCon 2008 Las Vegas
by Dave Bascom, November 12, 2008
Getting ready for the second day of PubCon in Las Vegas. So far it’s been great. We’ve got a crew of six people from SEO.com here at the conference. I’ve met some great people and look forward to meeting many more over the next couple days. The sessions yesterday were very good, … Read more
