During Pubcon last November, Matt Cutts asked in his keynote how many SEOs where focusing on the snippet found in the search results and doing Click-Through-Rate optimization. Not too many people raised their hand. Matt grinned and said something to the effect that CTR optimization might be worth looking at. Fact: Google’s search results are [...]
pubcon
Changing Landscape in Google’s SERPs May Indicate a Shift in Relevancy
February 22, 2011 by Leave a Comment
Day 1: Ecommerce and Shopping Cart Optimization Recap – PubCon 2010
November 9, 2010 by Leave a Comment
Speakers: Rob Snell, Managing Partner, Gun Dog Supply Khalid Saleh, President and Co-Founder, Invesp Paul Boisvert, Director Product Management, Yahoo! Small Business, Yahoo! Ethan Giffin, CEO & Founder, Groove Commerce Khalid Saleh Tests to go above and beyond to assure customers of checkout security actually can backfire and decrease conversion rates. Process of CRO Plan [...]
Build a Successful Web Site – Quit Thinking in Minimums
December 1, 2008 by Leave a Comment
Some people love to do the least amount of work possible to get a job done. They find great pleasure in finding shortcuts and discovering what the minimum requirements are to still complete a task. Sometimes finding shortcuts and doing as little as possible is OK, but not when it comes to building a successful [...]
PubCon 2008 Las Vegas
November 12, 2008 by Leave a Comment
Getting ready for the second day of PubCon in Las Vegas. So far it’s been great. We’ve got a crew of six people from SEO.com here at the conference. I’ve met some great people and look forward to meeting many more over the next couple days. The sessions yesterday were very good, and the topics [...]
