search marketing

SEO.com named as one of the top 20 e-commerce Businesses in Utah

Search engine optimization

Utah-based SEO.com recently placed seventh on Utah Business magazine’s list of the top 20 e-commerce businesses in Utah. The list has been based in past years on a company’s gross billing, number of clients and the number of full-time employees. Atop the list were companies like Ancestry.com, Overstock.com and Backcountry.com. “We’re thrilled to be listed […]

Back to Basics: Common Misconceptions About Online Marketing

You’re fired up. You’re a new business owner set with your latest idea (the best thing since sliced bread). You’re ready to jump into making your product or service respected and well known. How hard can it be? Well, there are millions of sites on the Internet and your competitors are working to rank higher […]

The Link — SEO.com Launches Search for New Location

In its fifth year and with about 85 employees, SEO.com has outgrown its space in Bluffdale, Utah. The search engine optimization firm may move into a new building by fall. “We’ve started searching for an ideal location for our current and future employees,” SEO.com President Ash Buckles said. Buckles said he hopes to keep the […]

Quit Screwing Around, Punch Your Website Visitors in the Face

4 commonsense ways to sell more stuff on your website When people come to your site, they are looking for one thing, and one thing only. For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it. Sure, they might want top rankings to get more traffic, sales, or to […]

Convert More Leads With a Cleaner Website

A big part of marketing is putting yourself in your customer’s shoes. Business owners should likewise take a step back occasionally and look at their website from the customer’s perspective. Let’s take a look at the home pages of two websites so you will see exactly what I’m talking about. As you look at these […]

SEO Grows Up, Now More Than Just Links and Tags

Many businesses don’t think SEO is difficult, and they are right. It’s not rocket science, but it does require applied strategy, testing, and a lot of patience. Faced with the choice of going all out SEO (in or out of house), or putting it into the hands of a few part-timers to cut costs, some […]

Use All the Tails in Your Search Marketing Strategy

I’ve been hearing a lot over the last year or so about long tail searches and all that. So today I wanted to talk briefly about why the long tail is important, but also why it should only be part of your overall search marketing strategy. Understanding the Keyword Cycle Let’s briefly discuss what head […]

Selecting the Right Keywords to Capture your Target Market

Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts. If you think like your consumer and select […]