You can consider the keywords the vehicle of your campaign and the links built to the website your fuel. Much of your success and results will be driven through each the phrases targeted. When approaching keyword research it can be easy to go one of two ways—either just barely scratching the surface or going overboard and wasting time. With a process set in place you will do much better at achieving quick, quality results.
Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.