The longer I work in the industry, the more apparent it becomes to me that there are essentially two types of clients: those who want to be guided to higher rankings and those who want to be pushed to higher rankings. As SEOs we are capable of doing both, but the goal of this post [...]
SEO clients
7 Difficult Client Expectations You WILL Encounter in SEO (And How to Fix Them)
October 14, 2010 by 42 Comments
In the course of doing SEO work for clients, a portion of my time is inevitably spent correcting misconceptions and skewed expectations that many clients have. In some cases, these are slight misconceptions based on outdated practices and can be corrected with an authoritative article or two. Sometimes, the problem is more serious. If the [...]
7 Fixes to Communication Problems with SEO Clients
October 13, 2010 by Leave a Comment
I am an Account Executive at SEO.com which is a fancy title for project manager. I’m not an expert in anything, but I know about 80% of everything. As I have worked with clients and SEO experts, I have seen many things get lost in translation. This can result in frustration for both parties, misunderstandings, [...]
