Is Your SEO in Good Hands? Response to the JCPenney Disaster
by Kevin W. Phelps, February 15, 2011
David Segal of The New York Times published “The Dirty Little Secrets of Search,” detailing how JCPenney.com used black-hat SEO to get incredible rankings. JCPenney’s SEO firm engaged in anchor-text-based paid links, which are against Google’s terms of service. As many know, paid links can produce significant results, but risking your website … Read more
When White Hat SEO Turns Black
by Nelson James, August 25, 2009
I recently caught wind of the ability to grow perfect white (or clear) diamonds in a lab. They have been able to create colored diamonds in labs for some time now, but the white diamond idea intrigued me so I started doing some research. I searched on “white man-made diamonds”, “cultured white … Read more
