David Segal of The New York Times published “The Dirty Little Secrets of Search,” detailing how JCPenney.com used black-hat SEO to get incredible rankings. JCPenney’s SEO firm engaged in anchor-text-based paid links, which are against Google’s terms of service. As many know, paid links can produce significant results, but risking your website rankings may not [...]
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Search Engine Optimization: Know Before You Go
December 28, 2010 by 28 Comments
Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. Marketing objectives Seems [...]
5 Ways Clients Trip Up Their Own SEO
August 31, 2010 by Leave a Comment
One the largest hurdles in getting a website to rank well and make money for a client, can be the client themselves. It is hard to watch a well-meaning client get in their own way and not know it. For that reason I am writing this post to help them understand what they can do [...]
