SEO firm

Is Your SEO in Good Hands? Response to the JCPenney Disaster

David Segal of The New York Times published “The Dirty Little Secrets of Search,” detailing how JCPenney.com used black-hat SEO to get incredible rankings. JCPenney’s SEO firm engaged in anchor-text-based paid links, which are against Google’s terms of service. As many know, paid links can produce significant results, but risking your website rankings may not […]

Search Engine Optimization: Know Before You Go

Many companies decide on a whim to jump on the SEO bandwagon without really understanding the ramifications. While SEO is becoming more and more vital to a successful business model, there are many things that need to be considered before moving forward. Below are a few points to get the juices flowing. Marketing objectives Seems […]