
Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number of ways to learn … Read more
It is that time of the year again. You can feel it in the air and see it everywhere you go. The lights are on the neighbors’ houses and the stores are getting more and more crowded as we get closer to the 25th. For children, Christmas is a magical time where … Read more
see more Epic Fails As I’ve said in a previous post, SEO can be broken down into a couple of main categories: Content, Architecture, and Links. I think most people understand the importance of building content and getting links, but there are a lot of larger and poorly built sites that struggle … Read more
“Hundreds and thousands of times, for her I searched in chaos, suddenly, I turned by chance, to where the lights were waning, and there she stood.” –Chinese Song Dynasty Poem The name Baidu was literally taken from an ancient Song Dynasty poem written about the persistence of searching for the ideal. Well … Read more
Getting good rankings in the Baidu search engine is not an easy task if you are accustomed to working with Western search engines such as Google US. The Chinese search engine spiders sites much the same as other spiders. It follows links from one site to another and also follows links that … Read more
I know my title is long and ridiculous, but it does help emphasize what long tail is all about. “Long tail” keywords are a string of three or more words that make up a phrase. The concept of long tail is pretty simple: Tap into the large amounts of search traffic using longer … Read more
On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about. This sounds like a no brainer, huh? Just a simple tweak here and there, and … Read more
What is Rel=”NoFollow” The Rel=”NoFollow” link attribute made its debut back in January 2005. It was brought to the internet scene by Google to help combat comment spam for blogs and guestbooks. The name implies that search spiders should not follow the link. What it really means is, “don’t pass on any rank … Read more