Is your Marketing Searchcentric? It Needs to Be
My very first blog post here at SEO.com was titled SEOs are Marketers Too. I don’t know if I realized how forward thinking this concept was at the time. It seemed pretty natural to me, but as I learned more about this industry, I realized that not many others saw it the … Read more
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Are You Asking The Right SEO Questions? Part 1
The questions you ask affect the answers you get. Simply wording your questions differently with clarity and insight can change their purpose. Are you asking the right SEO questions? Have you lost sight of what is really important in your SEO? The following “Question Graphic” asks direct questions about important characteristics of … Read more
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Many leaving traditional jobs to pursue careers in Internet marketing
SALT LAKE CITY — Internet marketing firms are seeing professionals leave their jobs to begin careers in search engine optimization. The search marketing industry has been growing steadily for years. “I know several marketers who have moved across the country for opportunities in search marketing,” SEO.com President Ash Buckles said. While those skilled in … Read more
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The 3 Key Elements Of A Successful SEO Campaign
SEO is similar to building a structure that will stand the test of time. A successful search engine optimization campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. A campaign that includes the following three key elements will have the foundation for long-term success. A … Read more
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Leveraging Current Events When Link Baiting
Building a legitimate, natural looking backlink portfolio is one of the hardest parts of SEO. It is especially hard when the website you are link building to lacks linkable content. When your site lacks linkable content, you have to force the backlinks coming into your site, which 9/10 times never looks natural. … Read more
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Interview With Danny Dover, Globetrotter, Writer, SEO
In the last four years, Danny Dover moved quickly through the ranks of one of the SEO industry’s most prestigious firms. He recently left his position at SEOmoz to become senior search engine optimization manager at AT&T, where his focus is organic SEO for Yellowpages.com. Dover’s first book hit shelves in March. … Read more
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So you think SEO is expensive?
Chatting with a search-marketing expert Using a search engine like Google or Yahoo is the most common way customers look for products online. Without effective search engine optimization, your business may get left behind. In a chat with SEO expert Dustin Williams, the recently promoted senior SEO analyst offered some tips for … Read more
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Google’s Mission Statement: The Key to Long-Term SEO Success
“Google’s mission is to organize the world’s information and make it universally accessible and useful.” Source: Google’s Mission Statement Were you surprised by Google’s recent Panda/Farmer update? You wouldn’t have, had your philosophy and approach to SEO been informed and guided by the reason search engines exist in the first place, which happens to … Read more
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Why The BEST Way To Learn SEO Doesn’t Exist Yet
Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number of ways to learn … Read more
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The Ultimate Nose Hair Waxing Event 2011 (Video)
Nose hair waxing. Oh, the pain. As all true Internet marketers should be, we care about how we look and we do something about it. We won’t sit idly by and let the long hours in front of a computer turn us into grotesque creatures. To be good at our jobs, we … Read more
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