In the last four years, Danny Dover moved quickly through the ranks of one of the SEO industry’s most prestigious firms. He recently left his position at SEOmoz to become senior search engine optimization manager at AT&T, where his focus is organic SEO for Yellowpages.com. Dover’s first book hit shelves in March. Last week, the [...]
So you think SEO is expensive?
March 17, 2011 by Leave a Comment
Chatting with a search-marketing expert Using a search engine like Google or Yahoo is the most common way customers look for products online. Without effective search engine optimization, your business may get left behind. In a chat with SEO expert Dustin Williams, the recently promoted senior SEO analyst offered some tips for those hoping to [...]
Google's Mission Statement: The Key to Long-Term SEO Success
March 15, 2011 by Leave a Comment
“Google’s mission is to organize the world’s information and make it universally accessible and useful.” Source: Google’s Mission Statement Were you surprised by Google’s recent Panda/Farmer update? You wouldn’t have, had your philosophy and approach to SEO been informed and guided by the reason search engines exist in the first place, which happens to match Google’s mission [...]
Why The BEST Way To Learn SEO Doesn’t Exist Yet
March 10, 2011 by Leave a Comment
Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number of ways to learn SEO and each [...]
The Ultimate Nose Hair Waxing Event 2011 (Video)
February 2, 2011 by Leave a Comment
Nose hair waxing. Oh, the pain. As all true Internet marketers should be, we care about how we look and we do something about it. We won’t sit idly by and let the long hours in front of a computer turn us into grotesque creatures. To be good at our jobs, we have to be [...]
Why Google Favors Keyword Rich Domains
January 27, 2011 by 30 Comments
You would think search engines are like an “equal opportunity employer.” That everyone has has the same chance to get ranked for certain keywords by taking advantage of on-page and off-page techniques, which include some of the following: Theoretically speaking, my competition could match my site in each of these categories. For example, if I [...]
Why Multiple Domains are Mostly Bad for SEO
January 5, 2011 by 116 Comments
It happens all the time, and causes me to scratch my head in complete confusion every time: Someone I’m working with on SEO will own multiple domains for the same business. I don’t mean that they have a couple related domains, I mean the same business and same offerings or services on more than one [...]
The Seven Ghosts of SEO
Seven SEO techniques that might have brought great results in the past but are now no longer effective. These techniques will be known as the seven ghosts of SEO.