So you think SEO is expensive?

Chatting with a search-marketing expert Using a search engine like Google or Yahoo is the most common way customers look for products online. Without effective search engine optimization, your business may get left behind. In a chat with SEO expert Dustin Williams, the recently promoted senior SEO analyst offered some tips for those hoping to […]

Google's Mission Statement: The Key to Long-Term SEO Success

“Google’s mission is to organize the world’s information and make it universally accessible and useful.” Source: Google’s Mission Statement Were you surprised by Google’s recent Panda/Farmer update? You wouldn’t have, had your philosophy and approach to SEO been informed and guided by the reason search engines exist in the first place, which happens to match Google’s mission […]

Why The BEST Way To Learn SEO Doesn’t Exist Yet

Not everybody is born an SEO prodigy. Most SEOs as kids did not envision search engine optimization as their future career (we obviously need to do a better job at glamorizing the profession). Because there are so many ways to fall into SEO, there are an equal number of ways to learn SEO and each […]

Why Google Favors Keyword Rich Domains

You would think search engines are like an “equal opportunity employer.” That everyone has has the same chance to get ranked for certain keywords by taking advantage of on-page and off-page techniques, which include some of the following: Theoretically speaking, my competition could match my site in each of these categories. For example, if I […]

Summary of 2011 Online Marketing Predictions — Cast Your Vote!

—Vote For Your Predictions— [poll id="2"] Can you forecast 2011’s Web changes? What could be expected from Google, Bing, and Facebook? To succeed online, you should have a fair idea of technologies, trends, and events that will alter how we do things. Predictions are closely related to uncertainty, and should be taken with a big […]

Why Multiple Domains are Mostly Bad for SEO

It happens all the time, and causes me to scratch my head in complete confusion every time: Someone I’m working with on SEO will own multiple domains for the same business. I don’t mean that they have a couple related domains, I mean the same business and same offerings or services on more than one […]

Why Companies Made Major Marketing Shift in 2010 (free whitepaper)

SEO.com releases whitepaper outlining a radical change in marketing spending across the country, and identifies the return on investment for search marketing. SALT LAKE CITY – In this ever-changing digital age, marketing has made a momentous change. Companies of all sizes are shifting advertising and marketing budgets from traditional strategies to search engine optimization and […]

Quit Screwing Around, Punch Your Website Visitors in the Face

4 commonsense ways to sell more stuff on your website When people come to your site, they are looking for one thing, and one thing only. For us, our visitors are looking for one product: Top Search Engine Rankings. That’s really it. Sure, they might want top rankings to get more traffic, sales, or to […]