Get Down & Dirty With Your Website Code

According to Google their mission is to organize the world’s information and make it universally accessible and useful. I might add that they are also striving to provide  the best user experience possible. One aspect of SEO that is either looked over or forgotten is the technical side. I am not referring to the optimization of website […]

Selecting the Right Keywords to Capture your Target Market

Utilizing the most sophisticated and in-depth SEO methods is absolutely useless if you aren’t using the right keywords. While this may seem obvious to those of us in the industry, I believe there are many who are still using the wrong words and failing at SEO attempts. If you think like your consumer and select […]

SEO 2.0 – SEOs are Marketers Too!

From the conception of SEO to now, the whole goal and purpose of SEO was to get your website to rank #1 in the search engines for your “trophy keywords.” Over the years people have found many different ways, both ethical and not-so ethical, to increase their search engine rankings; but the times of traditional […]

Using Long Tail Keyword Phrases Will Help Improve Your Site Rankings in the Search Engine Results Page

I know my title is long and ridiculous, but it does help emphasize what long tail is all about. “Long tail” keywords are a string of three or more words that make up a phrase. The concept of long tail is pretty simple: Tap into the large amounts of search traffic using longer keyword phrases. Like […]

Say What? Keyword Density, Frequency, Prominence, & Proximity?

On site optimization is an important factor affecting search engine rankings. It involves all of the changes and tweaks made to the code and content of a website, and tells Google exactly what the site is about. This sounds like a no brainer, huh? Just a simple tweak here and there, and your site is […]

Don’t Even Try to Deceive the Search Engines

A few months ago I posted a brief guide of “The 5 Don’ts of SEO” listing suggestions of things not to do when designing a website. These guidelines include a few of the common “Don’ts” and suggestions from Google to help you keep your site compliant with search engines’ webmaster guidelines. Each month I’ve been […]

A Match Made in Heaven: CSS & SEO

Believe it or not, CSS (Cascading Style Sheets) can make a tremendous difference to your website’s search engine rankings. Simply put, CSS simplifies the code on your website, making it more readable or “indexable” by search engine spiders. One example of “un-indexable” code is your site’s images. Search engine spiders are pretty smart, however, they […]