Highlights From Pubcon 2010 Social Media Keynote Panel

Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I’ll summarize the overall topics of discussion. Here are the highlights: Is Social Media A Fad? (Gotta start somewhere) No. Getting Internal Buy-in On Social Media You […]

7 Social Media Activities To Outsource

1. Blogging Blogging comes in many forms from corporate blogs with a controlled message to personal blogs with information about that latest weekend retreat with friends. Businesses often find it difficult to provide the necessary resources to blog consistently with a message that is satisfactory to upper management and provide enough value to both marketing […]

If Internet Marketing Was a Football Team: Position-by-Position Breakdown

College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach – Analytics and […]

Now Businesses Can Respond To Google Places Reviews (Google Local)

Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local). The Facts About How To Respond To Reviews This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can […]

So Your Industry Is Boring – Don’t Let That Keep You Out of Social Media

A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?” Is social media stardom reserved only for […]

Real Time SEO: Monitor Your Brand & Build Links Simultaneously

In our day and age, nothing is becoming more important than monitoring your brand name. With websites like RipoffReport.com and Scam.com, you can find yourself looking for an SEO company to handle your Reputation Management in a hurry. Some companies often take it a step further, monitoring their executive management member’s names and their products […]

Foursquare Challenge Now in Full Swing; 3 Companies Selected

It feels good to be mayor. We would know. We’ve officially declared ourselves the mayors of summer, and are holding a Foursquare Challenge to determine whether or not you can get an ROI from the application. Not on Foursquare, yet? Chances are you will be soon. Foursquare gained 1 million users much faster than Twitter […]

Your Viral Content Stinks (and How You Can Fix it)

Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great. Here are a list of the things I’ve seen make a […]

SEO.com on Verge of Demystifying Foursquare’s ROI Potential

SEO.com to run free Foursquare campaigns for qualified businesses to profile in a Foursquare ROI case study. The study will determine whether the social media platform can be an effective marketing tool, and can deliver a significant return on investment. SALT LAKE CITY – Can businesses make money with Foursquare? Right now? That’s the question […]