SEO.com releases whitepaper outlining a radical change in marketing spending across the country, and identifies the return on investment for search marketing. SALT LAKE CITY – In this ever-changing digital age, marketing has made a momentous change. Companies of all sizes are shifting advertising and marketing budgets from traditional strategies to search engine optimization and [...]
Why Companies Made Major Marketing Shift in 2010 (free whitepaper)
Filed Under: Blog, News, Press Release Tagged With: internet marketing, marketing spending, Marketing trends, online marketing, Pay Per Click, Search marketing roi, seo, Social Media, traditional marketing
Highlights From Pubcon 2010 Social Media Keynote Panel
Day 2 of PubCon 2010 kicked off with a knockout keynote panel with Sarah Evans, Chris Brogan, Brian Clark, and Scott Stratten. With back-and-forth from all the participants, I’ll summarize the overall topics of discussion. Here are the highlights: Is Social Media A Fad? (Gotta start somewhere) No. Getting Internal Buy-in On Social Media You [...]
Filed Under: Blog Tagged With: pubcon, pubcon las vegas, Social Media
7 Social Media Activities To Outsource
1. Blogging Blogging comes in many forms from corporate blogs with a controlled message to personal blogs with information about that latest weekend retreat with friends. Businesses often find it difficult to provide the necessary resources to blog consistently with a message that is satisfactory to upper management and provide enough value to both marketing [...]
Filed Under: Blog, Social Media Tagged With: document marketing, facebook, outsourcing, social bookmarking, Social Media, twitter
If Internet Marketing Was a Football Team: Position-by-Position Breakdown
College Football is back tonight with Utah vs. Pittsburgh. Other local games this weekend include BYU vs. Washington and Utah State vs. Oklahoma. Everything is right in the world again. In honor of college football’s return, here are the position-by-position starters if Internet marketing strategies made up a football team: Head Coach – Analytics and [...]
Filed Under: Blog Tagged With: Competitive Analysis, Conversion, Internet marketing football team, PPC, Protecting Your Brand, Reputation Management, seo, Social Media, web design
Now Businesses Can Respond To Google Places Reviews (Google Local)
Google announced today that it has given business owners a chance to respond to reviews that are submitted on their Google Places profile pages (formerly Google Local). The Facts About How To Respond To Reviews This new feature is available only for businesses with verified accounts. When you’re logged into your Google Account, you can [...]
Filed Under: Blog Tagged With: google local business center, google places, reviews, Social Media
So Your Industry Is Boring – Don’t Let That Keep You Out of Social Media
A few days ago, a client expressed a doubt that’s probably all too common. He said, “You guys recommend that I get more involved in social media, but I’m in the (insert boring industry here) industry. What is there to say about the (insert boring industry here) industry?” Is social media stardom reserved only for [...]
Filed Under: Blog, Brand, Social Media Tagged With: branding, gilded yak shaving, Social Media
Real Time SEO: Monitor Your Brand & Build Links Simultaneously
In our day and age, nothing is becoming more important than monitoring your brand name. With websites like RipoffReport.com and Scam.com, you can find yourself looking for an SEO company to handle your Reputation Management in a hurry. Some companies often take it a step further, monitoring their executive management member’s names and their products [...]
Filed Under: Blog, Link Building Tagged With: brand monitoring, facebook, Link Building, seo, Social Media, twitterf
Foursquare Challenge Now in Full Swing; 3 Companies Selected
It feels good to be mayor. We would know. We’ve officially declared ourselves the mayors of summer, and are holding a Foursquare Challenge to determine whether or not you can get an ROI from the application. Not on Foursquare, yet? Chances are you will be soon. Foursquare gained 1 million users much faster than Twitter [...]
Filed Under: Blog, Social Media Tagged With: Foursquare, Foursquare Challenge, Foursquare Specials, location based marketing, Social Media
Your Viral Content Stinks (and How You Can Fix it)
Dive into social media and soon you’ll see the good, the bad and the could’ve-been’s out there. I want to address the latter. So many pieces out there get little attention due to one or two small things that could make a good thing, great. Here are a list of the things I’ve seen make a [...]
Filed Under: Blog, Social Media Tagged With: content writing, creating content, infographics, Site Content, Social Media
An SEO’s Introduction to Quora, a New Social Site
Well, believe it or not, a new social media opportunity is upon us. Quora is a new project straight from the brains of Adam D’Angelo and Charlie Cheever, two former Facebook heavy hitters. In short, here is an excerpt from Crunch Base describing Quora: Quora is a continually improving collection of questions and answers created, [...]
Filed Under: Blog, Social Media Tagged With: Quora, Social Media
