Chances are you may have heard of the Butt-Brush Effect, from Paco Underhill’s seminal work, “Why We Buy.” A brief synopsis of the Butt-Brush Effect: Underhill observed women shopping for neckties at a department store (not in a creepy way, he was conducting research). He noticed that the racks were really close to the entrance [...]
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Your Website and the Butt-Brush Effect
Filed Under: Blog, Conversion, Conversion Optimization, Conversion Rates, Marketing, On-Page Optimization Tagged With: Butt Brush Effect, Conversion, Conversion Optimization, cro, Paco Underhill, popups, transparency, Video, Why We Buy
7 Rules of Social Media and Creating Trust Around Your Brand, via Peter Shankman
Peter Shankman — the skydiver and PR guy who gained fame by founding HARO (Help a Reporter Out) — spoke in Salt Lake City last week about social media marketing and building trust around a brand. The guy has great ideas that can help any business thrive. Thanks to OrangeSoda for bringing him to town. [...]
Filed Under: Blog, Brand, Social Media Tagged With: branding, Content marketing, Customer service, Peter Shankman, Social Media, transparency, Viral marketing
