Avoid these common keyword research mistakes that cause SEO campaigns to miss the mark.
The best landing pages activate a neurological trigger in the visitor’s brain that screams, “This page is exactly what I’m searching for. No need to look further.” If your landing page can do that, credibility flows like sweet, sweet awesomesauce to your site, company, brand, and product before the click-through occurs. You’re exponentially closer to […]
In my last post about optimizing landing pages for PPC, one of our awesome readers asked a great question that deserved a good follow-up post. The Question by Sean Why do marketers recommend having your PPC ad go straight to the landing page as opposed to the homepage? I would have figured that the consumer […]
At the Tricks and Treats Workshop I talked about how to optimize press releases for the online public, and why you should write and send them consistently. What I did not explain as much, however, is what a press release is and how to write one. After talking to a few people lately, I’ve realized […]
There are many ways to screw up a web development project, and it all starts with not helping the sales managers. You got this one When you’re working for a studio, web development projects are team efforts. That team includes your sales staff; they’re the front line. Here’s some tips on selling them out and […]
So I was down in Vegas for a 3-day conference, staying at the Hilton Hotel. I am pretty big into fitness, so I woke up early the first morning and headed over to the spa/workout room. Lo and behold, there was a $20 charge to use the facility!? I was incensed, and also pretty out […]
Last month, my wife and I jumped on a plane out of Salt Lake City and headed toward what my wife refers to as “the most magical place on earth,” Walt Disney World. Why were we going when we don’t have any kids? I can promise you it wasn’t because of all the wonderful childhood […]
SEO.com selected The Green Building Center as the winner of the Ultimate Web Marketing Makeover because of its commitment to the environment, its struggles during the recession and potential for future success. The organization receives a 6-month contract that includes Web design, search engine optimization, PPC, social media marketing, and conversion optimization. SALT LAKE CITY […]