Link Building Strategies for 2016

LinkBuildingStrategies2016

The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016. A lot of the conversation around link building often starts with a phrase like: “Remember how easy link building used to […]

Lee Odden Keynote: Be the Best Answer – SLC|SEM Digital Marketing Conference 2015

Lee Oden Keynote

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions. He said it’s important to know why they search in […]

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

Duane Forrester Keynote

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake. And then it took a […]

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015

David Locke Keynote

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz. You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the very first thing he said was that he’s not a digital marketer, and, for […]

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015

Cyrus Shepard Keynote

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with Cyrus Shepard, Head of Audience […]

Is Tumblr Really a Valid Marketing Tool?

Is-Tumblr-Really-a-Valid-Marketing-Tool-

Just over a year ago, Yahoo! paid a billion dollars to acquire Tumblr. They may have done this to get in on the social scene and expand their offerings, or they may have just been trying to impress the cool kids. Either way, this caused a lot of talk in the industry, and a lot of […]