Content Collective, June 24, 2013

Content Collective Marketing

In our continuing efforts to bring you the best from around the Web, this week sees a post that delves a little further into authorship, one that scratches a technical itch for those who are ready to take their business international, and some hard, numbers-based testing on an otherwise creative endeavor. TJ Welsh Recommends: Google […]

The Tricks & Treats Workshop

Back in April we held our ‘Spring to the Top of the Search Engines’ Workshop to help business owners take their websites to the next level and turn them into effective tools for marketing and sales. We had a great experience hosting the event, and the presentations met or exceeded the attendees’ expectations. Now we […]

Is Twitter Really an Effective Internet Marketing Tool?

Twitter is an extremely popular social media site, and many companies are exploring ways to use it for marketing purposes. With all the attention it’s getting, it seems as though anyone who is anyone is posting updates on Twitter. I must not be anyone. I’m a copywriter. Twitter never seemed to apply to me. If […]

Content Strategy is More than Just Filling Space

They say that content is king, but more often than not, it’s treated like that slightly mad king who keeps making strange demands and referring to himself in the plural. People deal with having him around, but only because they assume he (the content) is someone else’s problem. Content strategy, however, looks this problem in […]