Book Review: 'The Art of SEO'


One of the newest books in print about search engine optimization is “The Art of SEO,” published by O’Reilly and written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C Stricchiola. So what do you get when you pull in four of the most respected people in the SEO business to write a definitive […]

Google's Matt Cutts Announces Friend Connect API

In Matt Cutts’ keynote at PubCon in Austin, he announced the Friend Connect API. This means is that we will now able to integrate Friend Connect within blogs, forums, content management systems, essentially any site. This change will allow you to add a plugin to WordPress or whatever platform you are using and visitors can […] Featured on KSL Radio's "Speaking on Business"

From Speaking on Business Listen here (mp3): KSL Speaking on Business Transcript: February 2, 2009 This is Fred Ball for Zions Bank, speaking on business. The Internet has become the marketplace of choice for many business owners. According to statistics from, a company that provides research and analysis on digital marketing and media, […]

Utah SEO Geek

Yes, I live in Utah. Yes, I love SEO, and yes, I’m a geek. All three things are evident if you see my new custom Utah license plate featuring my favorite three-letter acronym: SEO. So what kind of car would you expect to be sporting these sweet tags? A Hummer? A BMW? How ’bout an […]

New Sitemap Generator Tool from Google

Google announced the release of their own open source XML sitemap generator tool. There are several third-party sitemap tools around that do a great job, but Google decided that they could add some value with their own tool. As they describe it: Unlike many other third party Sitemap generation tools, Google Sitemap Generator takes a […]

PubCon 2008 Las Vegas

Getting ready for the second day of PubCon in Las Vegas. So far it’s been great. We’ve got a crew of six people from here at the conference. I’ve met some great people and look forward to meeting many more over the next couple days. The sessions yesterday were very good, and the topics […]

Utah Rocks the Inc 500

I keep hearing about how tough the economy is and I know people who have been hit hard by the housing market, credit crisis, and all that junk. However, for our company, business is booming. We have been growing like crazy and it shows no signs of slowing down (we are hiring). Just yesterday, I […]