Foursquare Specials: Which One Is Right For Your Business?

The Foursquare ROI Challenge is in full swing and we are now talking to various businesses about their Foursquare plans and how they can use location-based marketing to “steal” customers. One of the more common questions that we get from businesses is: How do I know which Foursquare special to run? And right off the […]

Customer Stealing: Use Location Based Marketing To Your Advantage

If you are a business owner with a brick-and-mortar location, location-based marketing is a quick and easy way to pick up customers. From your competition. Call it customer stealing, if you will. And it isn’t difficult to pull off. Let’s pretend for a moment that I worked for a local car dealer and I was […]

Do Small Businesses Need To Pay Attention To Foursquare?

So the headline-grabbing, first-mover, element of surprise is gone. Starbucks has went ahead and made a PR splash with their recent announcement offering Mayors a discount at locations nationwide. Is it time for small businesses across America to pay attention to location-based marketing applications? Maybe. Probably. What do you have to lose? But it is […]