Will Host Webinar to Explore Impacts of the Panda Algorithm Update on Content Will Host Webinar to Explore Impacts of the Panda Algorithm Update on Content

More than a year ago Google introduced the Panda algorithm update, which fundamentally changed the search engine optimization industry. On April 19, will host a free webinar analyzing the impact of Google’s algorithm changes on search engine rankings for many websites. “There’s been a lot of talk about the Panda update since it came […]

The Link —’s April Newsletter

The Link --'s April Newsletter

The Secrets Behind Successful Landing Pages Generating traffic to your website is great, but it isn’t the ultimate goal. Traffic is only beneficial so far as you convert the visitors into customers. If you utilize email campaigns, pay-per-click advertising, or even if you gain website visitors directly from search engines, you could be losing the […] President Volunteers for International DECA Competition President Volunteers for International DECA Competition President Ash Buckles will volunteer as a judge for the DECA International Career Development Conference in Salt Lake City. The event will bring more than 14,000 high school students from around the world to compete in marketing, management, finance, hospitality, tourism and entrepreneurship. “I volunteered as a judge for DECA in 2010,” said Buckles. […]

‘Shark Tank’ Panelist Will Use Google+ to Address Students


Daymond John, president of FUBU clothing and panelist on ABC’s “Shark Tank” will lecture to a group of Utah high school students on March 29. By utilizing the power of Google+, students will have the opportunity to engage via webcam with the entrepreneur. will also present at the event about the need for small […]

Conference Will Let Professors and Industry Experts Weigh in on the Ethics of Search Engine Optimization

Utah Valley University will host a conference this week on the ethics of white hat and black hat search engine optimization techniques. Executives from along with several professors will present on this controversial topic. The conference will take place at the university on March 8 from 11:30 a.m. to 1:30 p.m. There is no […] Participates in National Charity Road Trip that Aims to Teach Students about Social Media


Social media has become a way of life for today’s youth. That’s why Chevrolet has put together a group of Internet marketing experts who will tour the nation teaching students as young as elementary school about social media in anticipation of this month’s SXSW Interactive conference in Austin, Texas. “The purpose of the tour is […]

The Link —'s March Newsletter

All you need to know about local SEO Small businesses can thrive off local search marketing and here’s why: • More than 40 percent of monthly searches use localized keywords • 70 percent of households use the Internet when shopping for products and services locally • 90 percent of people click on the first page […]

The Link —’s February Newsletter

What does online PR mean for SEO? Online public relations and search engine optimization tread common waters. While each discipline and its methods may differ, they both build organizations (and websites) through relevant and quality content. Some companies feel torn choosing between the two, but they fail to understand the interconnected impact of utilizing both […]

The Link —’s January Newsletter

Is Social Media the New SEO? There has been a lot of conversation recently about how much social media affects your organic SEO efforts. While we can’t put this matter to rest because the industry is always changing, we have some insights to share about the present climate. The fact is that social media has […]