Facebook Introduces Instant Articles

Sam Hodgon Image

On Wednesday, Facebook announced the launch of its new Instant Articles feature, which allows nine partnering media companies to publish articles directly to the Facebook platform. Instant Arrticles allows news organizations to reach Facebook users directly, but enables Facebook to maintain control over revenue, content, and layout. The long awaited service launched Wednesday morning in […]

Update: Google begins using information from indexed apps as ranking factor


From Google’s Official Webmaster Central Blog: As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and […]

5 Ways to Destroy Business Credibility in Less Than One Minute

Melissa McGibbon - Ways To Destroy Your Online Credibility

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer […]

Google Algorithm Update Promotes Mobile-Friendly Searching

Google Algorithm Update SEO

Does your site pass the mobile-friendly test? While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the […]

Navigate the Great Google Sea with Power Searching

Navigate the Great Google Sea with Power Searching

Many SEOs have logged an untold amount of time and energy adrift in The Great Google Sea–lost in a wake of mediocre results. Good news, you don’t have to be Garrett McNamara to surf like a boss. Google created power searching tools to help you find exactly what you are looking for in the least […]