Okay, so perhaps Quora pulled a Christian Laettner and didn’t live up to the hype of becoming the next big thing.
There is still good news, though. If your job, company or project involves any type of content creation, Quora can be very effective.
Quora is essentially a more hip Yahoo answers. It lures tech savvy-crowds and niche experts (or sometimes people pretending to be smart). If something is “buzzing”, you’ll probably find people talking about it on Quora.
Topics are fresh and relevant, which is what we want for cutting-edge content, right?
So now what?
Here are 3 actionable tactics to build content using Quora:
1. Use Quora To Find Topic Suggestions
This can be a huge time saver for big companies with a demanding editorial calendar, or even small businesses with a low content creation budget.
Simply use the search box at the top of the site to search topics. You will see that many of the broad topics have sub-topics, and the sub-topics have individual questions. In this example we will search for “local search engine optimization“. Browse the topics and parse the unanswered questions within the topics to trigger ideas.
Once you have decided on your blog topic, keep browsing more unanswered questions to help formulate more specific ideas within your content. Finally, follow the topics and unanswered questions that you are using for your post so you can easily answer (and link back to your blog post) once your content goes live.
2. Find Quotes From Industry Professionals
Find answers that experts have already answered. Browse the boards for answers that were well-received (most votes) and quote them in your content if they are informative, creative or amusing.
3. Reach Out To Experts Of Your Topic
Browse other professionals and ask them to answer your question for your blog post. Think of this like tweeting to somebody, although I have found that if you specifically reach out to people on Quora, they’ll usually answer.
Remember, Quora has a “credit” system, where:
“You’ll spend credits to add a question, ask someone to answer, or promote content. You’ll earn credits when people vote up your answers or follow your questions” (Quora.com).
Be careful not to waste your credits on asking unqualified people to answer. Do your homework first. Every user starts with 500 credits so it takes awhile to run out.
Finally, as you are reaching out to people, be patient, as I have found it can take a few days (even weeks) to get responses.
Have you used Quora to help with your content creation? What other ideas do you have? Please leave your comments below and let’s continue the conversation.