![4 Steps to Create a Facebook Marketing Campaign [Infographic]](https://www.seo.com/wp-content/uploads/infographic20heading-5.png)
How do you go about making Facebook posts that will lead to conversions?
Here are some tips to help you jump start your business’s Facebook marketing campaign:
Step 1: Create a Business Facebook Page
Always post on behalf of your company as the page, not the personal profile and include an easily recognizable profile picture and page cover photo. Fill your business page with as much useful information as possible, utilizing targeted keywords in the “About” section.
Step 2: Write the Perfect Post
Aim at posting three times a week to start. Ideally, it is good to post something once a day, every day. However, you can’t just post anything on your business’s Facebook page. The ultimate goal of every business Facebook post is to get engagement, whether it be asking people to “like” your company’s Facebook page or to visit your company’s website to make a purchase.
A posting schedule will also help you get prepared to write quality content and avoid haphazardly posting simply for the sake of posting.
Step 3: Use Facebook Marketing Tools
You can increase the success of your business’s Facebook posts or ads by taking a couple additional (optional) steps. There are several tools that can help increase engagement. This includes pinning important posts, auto-scheduling posts, CTA buttons, using Facebook ads, analytics, and more.
Step 4: Monitor and Make Adjustments
Consistently use Facebook Insights to monitor the highs and lows of a campaign. Not everything goes exactly as planned in social media, and so you have to know what needs to be changed, and when you should change it. Even small adjustments could have a large impact on your results.
How is your social media campaign performing? Download this free checklist and make sure you’ve got everything covered.
Good info on creating a campaign. If businesses haven’t started yet, they better get to it.
Hi Soderman, glad you enjoyed the post and found it helpful.
Very useful and valuable details you shared, thanks for the important blog post. It helped me a lot.
How to optimize the reach without boost the post?
That’s a good question, and it’s hard to answer in a comment. What we can say is that we usually recommend not boosting posts unless it’s a really big post. Instead, we use Facebook Ads to reach people. However, optimizing reach on FB can be done, it’s just going to take a while to do it organically. Most of the steps listed here will help get you there, just be aware that it won’t happen overnight.
Invite potential customers to your page! Repost your best pages to other. Make great and interesting content to customers. Be patient!
Great content,
I enjoy how clear and concise the info graph is. I am looking to do Facebook Ads for a client of mine and utilizing the various targeted audiences. With the new Facebook update where you used to be able to target people based off occupation would the new ideal strategy be to base it off location to the office?
I have a client who is located in a town, but most of their clients are based in different towns. What approach with Facebook ads should I be taking?
Hey Andy Eliason..
i have a question regarding facebook marketing.
if i spend $150 for 1 day and i didn’t get response back that i expect.
should i spend or not.?
That’s a question with a lot of possible answers, because Facebook marketing is never really a one and done thing. It’s hard to spend some money and then determine that Facebook ads don’t work because there could be a lot of variables that could have impacted those results. Maybe a different ad would perform better. Maybe a different audience would respond better. So, should you spend the money? Well, that’s all dependent on your own marketing budget, but in general I’d recommend starting small so you can slowly dial in your ads to make sure they’re performing as well as possible.
this doesn’t really cover the best way to advertise on Facebook, does it?
It seems like this is more about boosting a post, then actually running an ad campaign.
Well, it doesn’t mention boosting posts anywhere in there, but we hope people do discover a good starting point for running their own Facebook marketing.
Really? Did you create this or someone else?
Step 3:
“”Boost” your post to target specific audiences for maximum exposure”
What you’re saying is to write a post and boost it…
I just want clarification because I’m interested in FBA
Ah, you are correct. My apologies. I did, in fact, only write the content under the infographic, while the content in the graphic was put together by another department. I should have examined it more closely before responding.
Great post Andy, that the perfect way to explain Facebook marketing campaign for beginners. Really appreciate!
Wonderful Post. Having presence over social media is no more choice, it’s essential for every business. A very helpful post for beginners to let them know more about Facebook Marketing Campaign.
A great blog providing the insights about creation of a Facebook marketing campaign for the beginners. Facebook marketplace is the perfect tool for creating brand awareness, businesses should start implementing it.
This is a lovely article, however it doesn’t really discuss about running a facebook ad. Facebook advertising is really broad and if done effectively could yield great results.
I think the steps covering facebook really does help for sure. Our page just was published a while ago, and now we have facebook running we are hoping this will help us. Thanks so much.
I agree with Charms ^^
I’m looking for something that has a little more clarity on facebook ads, not about “boosting” posts — like it says in Step 3.
How to get a relevant and proper audience? Because I want to drive a relevant audience.