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Andrew Johnson

Andrew Johnson
Writer, Blogger, SEO and Inbound Marketing Consultant.

Recent Posts

Apr 25, 2013 / by Andrew Johnson

Prove The Value of SEO With These Free Google Analytics Dashboards

Every once in a while, you come across a piece of information that revolutionizes the way you perform. I had that epiphany the other day in Google Analytics as I was experimenting with custom dashboards, and I want to share these downloads with you. Hopefully you can glean some information

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Apr 22, 2013 / by Andrew Johnson

How To Create An Epic Slideshare Deck

Content Marketing involves creating and distributing beautiful, valuable, click-worthy and share-worthy content as a means for attracting and retaining customers.

The concept of “Content Marketing” is nothing new, but the methods for delivering new and fresh types of content are evolving.

One of those methods is the idea of slide presentation,

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Apr 10, 2013 / by Andrew Johnson

How To Add Schema Markup To Your Blog Content

You're probably thinking to yourself, "What is Schema, and why should I bother with it? I'm already blogging....what more do you want from me?!"

Having structured data is an integral part of a robust on-page optimization strategy, which is one of the pillars of an SEO strategy. While many of the

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Apr 4, 2013 / by Andrew Johnson

How To Create Killer Pinterest Graphics With PowerPoint

I initially had some hesitation to join Pinterest in 2010.

It was an invitation-only site back then, and I didn't really see the value in maintaining another "social network" in addition to Facebook, Twitter and, later, Google+. But Pinterest can be a great way to drive relevant traffic and prospective customers

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Mar 4, 2013 / by Andrew Johnson

5 Ways To Build Your Google Author Rank Right Now

Search engine optimization has always had an aire of mysticism around it, fueled by theories, tests and results.

As an SEO consultant, I read a lot of industry blogs like Search Engine Roundtable, Search Engine Watch and Raven Tools, among others. I also like to

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Jan 7, 2013 / by Andrew Johnson

Conquering Pinterest: 10 Ways To Drive Traffic And Increase Sales Through Smart Pinning

It can be quite a battle to grow your business, with different marketing initiatives pulling you in multiple directions. From paid advertising, SEO and email marketing, to social media and local events, there’s always something to consider.

To keep your business heading in the right direction, there are ways to stay

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Jan 3, 2013 / by Andrew Johnson

How To Boost Your Traffic With Pinnable Images

Pinterest is a great way to drive an insane amount of traffic to your website, but the key is making images on your website “pin-worthy”. While there’s no shame in pinning your own images, the real cherry on the top will be having your visitors pin the images onto their

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Jan 1, 2013 / by Andrew Johnson

SEO Tips for 2013: Author Rank, Co-occurrence and More

2012 has been a volatile year for the search engine optimization industry.

Google released a number of algorithm updates, including the Exact Match Domain (EMD) update, 13 Panda updates, changes to actual search results pages, unnatural link warnings through Google Webmaster Tools, the Knowledge Graph, and the list goes on.

If the

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Sep 4, 2012 / by Andrew Johnson

11 Actionable Tips For Better SEO Project Management

Life as an SEO Manager Can Be Hectic at Times.

I manage multiple projects with SEO.com’s Enterprise Search Engine Optimization team and there are times where if I didn’t stay organized and on top of the campaigns the projects would suffer.

Since becoming

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