The search engines are changing all the time, but it’s not just the algorithms we need to consider. We also need to think about how people use the search engines and how their behavior has changed over the years.
On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company.
Content is the cornerstone of most online marketing strategies. It has always been a critical aspect of ranking, conversion, and outreach, which, unfortunately has led to a whole lot of people producing a whole lot of content.
In a much simpler time, when SEO was as simpler thing, a website’s domain name could have a huge impact on its rankings.
With the impending doom… er, launch of Black Friday, we decided to take a look at how people are talking about it on certain social media platforms. We dove into the numbers (using our Social Footprint tool) on Pinterest to find out which articles and other content pieces were getting pinned the most.
It’s all too easy to believe that the value of social media is limited to likes, follows, retweets and other proofs of popularity. There’s a simple reason for this. Numbers are a great way to show that things are growing and progressing. Numbers show us that results are definitely happening.
There are a lot of moving parts in a successful online marketing campaign. SEO, social media marketing, content marketing, website user experience, and pay-per-click advertising all have to work together to keep the wheels and cogs moving nice and smoothly.
As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.
Black Friday has been the largest retail shopping day of the year in the United States since 2005. The term itself goes all the way back to the early 60s, though, when it was used in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgiving—putting most stores’ finances “in the black.”
As we move into the final session of the SLC|SEM Digital Marketing Conference 2016, the level of speakers and information certainly did not disappoint. We started with a discussion on a lot of the technicalities of SEO and wrapped up with some talk about real creativity.