As Google continues to push organic results further down the results pages to accommodate space for Maps and more AdWords ads, a Pay Per Click campaign will become an even more critical component of your online marketing strategy.
Black Friday has been the largest retail shopping day of the year in the United States since 2005. The term itself goes all the way back to the early 60s, though, when it was used in Philadelphia to describe the large crowds and traffic that happened to be out the day after Thanksgiving—putting most stores’ finances “in the black.”
As we move into the final session of the SLC|SEM Digital Marketing Conference 2016, the level of speakers and information certainly did not disappoint. We started with a discussion on a lot of the technicalities of SEO and wrapped up with some talk about real creativity.
After Thursday’s sessions, we were all looking forward to the topics and the speakers that we’d hear on Friday. And right off the bat, they didn’t disappoint. Now that we were getting deep into the organic search topics, it did look like the audience had changed a little bit but it was just as big if not bigger. (For those who missed the PPC day, be sure to check out our recaps here and here.)
The first three presentations set the stage for the rest of Thursday’s speakers, so we all came back from lunch with pretty high expectations. I would have to say that those expectations were fully met. So here are the final four presentations focused on different aspects of paid search and AdWords marketing.
SLC|DMC took a different approach this year, but it was still filled with great insights and important discussions from industry authorities and insiders. Last year, we fit a full range of internet marketing topics into a single day, punctuated by keynote address by the likes of Lee Odden and Cyrus Shepard. This year, we split the conference into two days, and one would address paid search marketing while the other would look at organic SEO.
There comes a time in any company’s marketing efforts when they reach Peak Social – that point at which they’ve hit the maximum rate of extraction from their social media efforts and can only enter a state of terminal decline from there.
The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.
The New Year is right around the corner – it’s a time when companies take a look back and try to determine what went right and what went wrong and how they can apply those lessons to the next 12 months.
The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.