AdWords can seem like a fairly complex and daunting venture to small businesses who have never gone down this road before. And, to be completely fair, there is certainly some complexity and delicacy to a PPC campaign, but there is also a great opportunity for drawing attention to your new business or highlighting specials and, most importantly, getting new traffic to your website.
I have been writing web content for the better part of… well, forever.
Many business owners get in the habit of shouldering every responsibility – of wearing every hat – in the early stages of their growth. Others tend to force the wearing of many hats on their employees, even when they’re not exactly qualified for (or interested in) the work.
So, you’re finally ready to add that corporate blog to your website. Your SEO consultant has been telling you for years that this is a critical part of generating indexable content, but you’ve always said that you really, really, really doubt you could sustain a blog that revolved around your only products, which happen to be drawer slides and wooden hangers.
Originally, this post was going to be titled “A Brief Guide to Better Writing,” and it would have been a simple list of things everyone can (or should) do to improve the overall quality of their written content.
From a startup’s perspective, the mountain of established brands clogging up the search engine rankings may seem more than a little insurmountable. After all, those companies have been chasing SEO trends for years, working to dominate the first page of the SERPs and block out any competition.
The search engines are changing all the time, but it’s not just the algorithms we need to consider. We also need to think about how people use the search engines and how their behavior has changed over the years.
On the surface, PPC and SEO feel like they have different strategies, theories and expectations behind them. And it’s because of this perception that they are often siloed away from each other, even within the same company.
Content is the cornerstone of most online marketing strategies. It has always been a critical aspect of ranking, conversion, and outreach, which, unfortunately has led to a whole lot of people producing a whole lot of content.