There comes a time in any company’s marketing efforts when they reach Peak Social – that point at which they’ve hit the maximum rate of extraction from their social media efforts and can only enter a state of terminal decline from there.
The end of this year should see Google rolling out its new Penguin update, which is said to include some real-time elements that could significantly change the game for link building strategies in 2016.
The New Year is right around the corner – it’s a time when companies take a look back and try to determine what went right and what went wrong and how they can apply those lessons to the next 12 months.
The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to “being the best answer” for your customers, wherever they’re asking questions.
We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.
The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz.
You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the
SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with
On September 24, our VP of Client Services, Claye Stokes, was invited to participate in Right Intel’s latest webinar to discuss marketing data points that act as “leading indicators” of your eventual successes or challenges. Most companies fail to track these numbers, even though they play an integral part in most content marketing campaigns.
In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve
Just over a year ago, Yahoo! paid a billion dollars to acquire Tumblr. They may have done this to get in on the social scene and expand their offerings, or they may have just been trying to impress the cool kids. Either way, this caused a lot of talk in the