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Claye Stokes's Recent Posts

Claye Stokes
Claye has always been passionate about business, web technologies, and marketing. Professionally, he has worked for both SEO agencies and full service ad agencies. As a result, his experience ranges from managing the online presence and SEO for small- to enterprise-level companies, to working side by side with business owners to fulfill their entire marketing and advertising campaigns, both on and off the web. When he isn't working or spending time with his beautiful wife and two children, you will probably find him researching and practicing online marketing techniques, or outdoors practicing his golf swing. Check out Claye Stokes on Google+.

Oct 11, 2014 / by Claye Stokes

Five Content Marketing Metrics You Don’t Know But Should

On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any

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Aug 9, 2012 / by Claye Stokes

31 Must-Read SEO Experiments and Test Findings

Testing And Experimenting Is (Or At Least Should Be) The Backbone Of Any SEO Strategy.

Most professional SEO companies and experts routinely conduct formal and informal SEO experiments, some of which are generously posted online for education and calibration purposes. At SEO.com, we encourage our employees to build and monetize

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Jul 23, 2012 / by Claye Stokes

How To Pull Custom Google Analytics Reports Into Google Spreadsheets

Who isn't loving the new version of Google Analytics? It's clean, it's fast, and the navigation lets you dive deep in one click instead of 10 billion. If I had only one complaint (and I might have a couple more), it would be that we've lost the ability to easily see

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Jun 20, 2012 / by Claye Stokes

Using Google Analytics for Conversion Optimization Webinar Recap

Thanks to everyone that attended the Google analytics webinar last week!

It was filled with some great questions and discussion. Specifically, we talked about actionable ways to use Google Analytics to measure and improve conversion rates. I stuck to the topic of analytics, and didn’t talk about any of the usual CRO

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Apr 27, 2012 / by Claye Stokes

How to Recover from the Penguin Webspam Update: Tips from SMX Toronto

SMX Toronto was full of a lot of great information. I found that most sessions had at least one presentation that rivaled SMX Advanced conferences I've attended in the past, both in speaker quality and in content. In all sessions, every speaker hit it out of the park.

My favorite session

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Apr 11, 2012 / by Claye Stokes

Tutorial: How to Get Google Webmaster Tools Data on Windows With Python

The Search Query report in Google Webmaster tools is more important than ever, with the ominous (not provided) mask hiding 25%-40% of referring keyword traffic in Google Analytics. Google recently made WMT data available through an open source Python Library, making it easy to transfer that data straight into

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Dec 30, 2011 / by Claye Stokes

Review: Top 3 SEO Wordpress Plugins


"What's the best Wordpress SEO plugin?"

I'm asked that question all the time, and recently took part in a debate discussing which plugin is best. I decided to draft a features list comparing the

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Nov 22, 2011 / by Claye Stokes

12 Free SEO Tools of 2011 to be Grateful For

A few of these tools also qualify as resources or guides, but every one of these tools has made my life just a little bit easier this year. To all of you in this list, and to those I've missed or forgotten but who have offered free tools in 2011, THANK

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Oct 27, 2011 / by Claye Stokes

Proving the Value of SEO [Slide Deck]

Thanks to everyone that attended the webinar this morning! As promised: here is my slide deck.

If you have any questions from the webinar or regarding the slide deck, shoot away on Twitter or in the comments below!

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Sep 2, 2011 / by Claye Stokes

2 New Google Analytics Reports for SEO

I love tools that provide increased clarity in organic search campaign performance, and I also love finding new ways to use data to report the value of organic search to clients more clearly and precisely.

The GA team has been busy rolling out fancy new reports and features all summer, and

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We have increased traffic, leads, and sales for well-known companies—including Dell, Mrs. Fields Cookies, Hotels.com, and H&R Block.

Plus for hundreds of local smaller companies like dentists, plumbers, dermatologists, etc.


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